I recently made a 230-mile detour to deliver birthday presents to my four-year-old niece, Halle. She loved the special markers she could use to custom color her new washable stuffed horse. Only a few minutes passed, however, before she discarded the horse, hopped onto the couch and thrust her new book into my lap for [...]
Strategic Social Media Never Sleeps
How to ensure your social media program works around the clock.
When you returned to the office this week after a few days off for the holiday break, did you know if any surprises would be waiting for you on your social media profiles? At Fahlgren Mortine, we recommend that social media should ideally be monitored at all times as part of a responsible online reputation management program. This [...]
The Central Ohio Chapter of the Association of Fundraising Professionals (AFP) recently named Fahlgren Mortine its 2011 Outstanding Small Corporation. Check out the great video AFP produced for the event, featuring our CEO, Neil Mortine, and Dee Anders of Ronald McDonald House Charities, who nominated us for the award. (more…)
My First Two Months at Fahlgren Mortine
A recent grad's impressions of agency life
It’s been almost two months since I joined the Fahlgren Mortine team, and I can confidently say that these short two months already rank at the top of my best work experiences. From my first day, I knew I was embarking on an exceptional journey into the working world. I came to Fahlgren Mortine to [...]
In October, I had the privilege of attending the Interactive Advertising Bureau (IAB) Mixx Conference in New York. The theme of the conference was “What’s The Story?” I can’t say that this concept of storytelling is new or cutting edge. Actually, about four years ago, Fahlgren Mortine’s own tagline was “What’s Your Story?” and, we’ve [...]
Hot in Cleveland
Fahlgren Mortine Takes Home a Dozen PRSA Awards at Cleveland Rocks
The cast and crew of Fahlgren Mortine’s Cleveland office may not include Betty White or Valerie Bertinelli, but they sure are “Hot in Cleveland” these days! I’m proud to report that Fahlgren Mortine was one of the most recognized companies today at the annual PRSA Cleveland Rocks Awards luncheon. (more…)
Staying Ahead of the Social Media Curve
It's not just best practices, it's next practices
I spent last Thursday at the 2011 Midwest Social Media Summit, where I listened to a number of social media strategists and thought leaders. I came ready to learn, and quickly became energized by the creative ideas and general Internet marketing energy in the room. (more…)
Out of the Office and Into the Wild
An unconventional (but effective) client relationship kick-off
It’s not often that you get to go camping with your colleagues, much less your clients. But a few weeks ago, four of us from Fahlgren Mortine did just that. For two days, we joined our clients from St. Elizabeth Healthcare at Camp Joy in Clarksville, Ohio. The initial idea of camping was met with [...]
It’s a Four-Peat!
Fahlgren Mortine earns top spot in Columbus CEO's Best of Business Fourth Year in a Row
Thank you to everyone who voted for Fahlgren Mortine in Columbus CEO’s annual Best of Business issue, which hit newsstands this week. For the fourth year in a row, Fahlgren Mortine has been named to the top spot in the PR firm category (in 2008, the first year of voting, Fahlgren Mortine tied for the [...]
Play-Doh, Popsicle Sticks and Pitches
The importance of empathy in media relations
Recently, I was sitting with my thumb knuckles wrapped in masking tape, surrounded by strangers playing with PVC pipe, popsicle sticks and Play-Doh, and it made me think about media relations. (Writing tip No. 33: Never question the source of your inspiration. It’s like a no-hitter or Fight Club. You don’t talk about it. Have [...]