By Lara Kretler, Associate Vice President

Before dismissing the Facebook color status meme as pointless, consider the results.
Last week, you may have noticed your Facebook status feed was overtaken by one-word color updates from approximately half of your contacts. The female half, to be precise.
It took most of us the better part of a day to figure out what was going on – and if you’re a guy, it may have taken longer to learn the secret.
The Facebook color status meme spread like wildfire via personal messages sent behind the scenes from one cluster of women or girls to the next. The message was simple: change your status to the color of your bra. Don’t tell any guys what’s up. Do this to raise awareness for breast cancer, and share this with all your women friends.
Quietly and with little fanfare (other than the occasional surprise – amidst generic-sounding status updates of “white,” “beige” and “black” – of startling “hot pink trimmed with maribou feathers” from your mother-in-law or a co-worker), this meme virtually took over Facebook. As more people began to catch on, there were small waves of backlash here and there — some female Facebook users refused to participate and dubbed it exploitative, while other Facebookers mocked the meme (some guys even facetiously played along).
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