Fahlgren Mortine Brings Home Best of Show at 2013 Dayton PRism Awards
Emerson Climate Technologies team takes top prize
A normal day in public relations can be anything but, well, normal, and while we’re cracking eggs for clients and filming Bigfoot videos to learn about new technology, it’s easy to forget to take a moment to realize our successes. But, at this year’s Dayton PRism Awards hosted by the Dayton Area Chapter of the [...]
Ad Industry Goes to Washington
Advertising costs may be seen as new source of tax revenue
On April 17, the American Advertising Federation (AAF) hosted a conference called Advocacy & Action: Advertising Day On The Hill in Washington, DC. AAF invited members from chapters across the United States to attend, with the goal of welcoming at least one representative from all 50 states. I was selected by my Ad Club Chapter [...]
Putting the ‘Social’ in Social Media
The Fahlgren Mortine POV on social best practices
Part of me is still somewhat surprised when we receive requests to present a “Social Media 101″ training session. In the agency world, we live and breathe social media so it feels like we’ve been using it forever. Beginner-level queries from clients and others serve as a good reminder that for many organizations, especially small- and medium-sized [...]
I’m sitting in the ballroom of the Grand Hyatt in New York City as a finalist for the national PRWeek PR Professional of the Year award, and have just heard the name of another finalist recognized as the winner. My first thought, as a competitive person, is that I must’ve come in a close second [...]
FAST Feedback
Frequent, Actionable, Specific and Timely Key Factors to Effective Client-Agency Conversations
Client: “I love that ________ .” (insert one of these options: photo, sentence, headline, graphic, banner ad, layout or alternative of your choice). Account Architect: “That’s great. What about it do you like and why?” Client: “You’ve really captured the essence of the brand and created the sense of place that we’re looking for. The [...]
Was the Tweet Mightier than the Ad?
Collaboration keeps Oreo relevant during Super Bowl power outage
It’s now the tweet heard ‘round the world… or at least around the Twittersphere. Mere minutes after half the lights went dark in the Superdome at the 2013 Super Bowl, Oreo tweeted a clever image with the tagline, “you can still dunk in the dark.” As of this morning, the tweet had been re-tweeted more [...]
PR101 – First, Talk to Oprah
The formula for image rehabilitation is well-known, but that doesn’t make it any less effective
I was surprised to see that Lance Armstrong had scheduled an appearance on Oprah (which is scheduled to air tomorrow), to “come clean” about his use of performance-enhancing drugs during his professional cycling career. Not because that is an out-of-the-box tactic for image rehabilitation—it’s anything but—but because I believed Armstrong was so headstrong and committed [...]
New Type of Lawsuit Poses PR, IR Challenge
Some companies settle to avoid disruption
Corporate investor relations and public relations officers know that dealing with securities lawsuits is an inevitable cost of business as a public company. This past year saw a new type of lawsuit that has created headaches for a number of companies, including Microsoft, Cisco and Clorox. I wrote an article about this that appears in [...]
5 New Uses for Social Media Tools
Looking for the next big social media tool or site? You won't find it here.
I attended two social media conferences last month: SOMET, the Social Media Tourism conference, in El Paso, and the Smart Business Midwest Social Media Summit in Cleveland, where I served on a panel about taking social media strategy to the next level. Despite obvious differences in geography and industries, I found several similarities between the [...]
Rock-Star Status at PRSA Awards
Fahlgren Mortine wins 16 Cleveland Rocks! Awards and Best of Show
Who gets to take home a red Fender Guitar from an awards ceremony? We do! The Fender is the traveling award for “Best of Show” as honored at yesterday’s 10th Annual Public Relations Society of America (PRSA) Cleveland Rocks! Awards, hosted by the Greater Cleveland PRSA Chapter. (more…)