I Saw That Woodpecker! Oh No, You Didn’t!
Fact-checking imperative in 24/7 news cycle
As a lover of sparkling writing, and better yet, sparkling funny writing, I got a decent payoff from last Sunday’s slog through the New York Times from a column entitled “Science and Truth: We’re All in It Together,” by Jack Hitt. I guffawed at least eight times reading it, and am now looking forward to [...]
Drive Real Power Into Your Presentations
Focus on substance and engagement, let the PowerPoint be a support
On my most recent cross-country flight the in-flight movie was the Oscar-winning silent film, “The Artist.” Perhaps one of the reasons that “The Artist” was so well received by the Academy is the appreciation for a strong visual message without the need for extraneous words. I believe there’s meaning here for anyone who is charged [...]
Fahlgren Mortine Wins 12 at Dayton PRism Award Ceremony
Account executive receives Up & Comer Award
Fahlgren Mortine had reason to celebrate in Dayton last week. The Dayton Area chapter of the Public Relations Society of America recognized our team’s results-driven work for business-to-business, consumer-packaged goods, tourism, technology and financial clients at the PRism award ceremony, hosted at the Dayton Racquet Club. (more…)
I recently discovered the new social media tool, Ifttt. I suppose you could consider Ifttt to be your very own social media worker bee. It creates tasks that fit this simple structure: if this, then that. At first, I was smitten with everything you can do with it. Like…create a Twitter list from Twitter chat [...]
Burgers Versus Bachelor’s Degrees
Why product and service marketing require different approaches
In our agency offices, I sit very close to our McDonald’s account team and am often amazed at how similar, but more so, how different it is to promote burgers vs. bachelor’s degrees. I’ve spent my entire career working in or with organizations that sell services, so it’s interesting to compare and contrast the approaches. [...]
“Pinspiration” Abounds
Popular site is addicting, but copyright concerns are on the horizon
Not long ago, a much younger female colleague introduced me to Pinterest. It’s amazing to see how much the site has taken off, and in a relatively short amount of time, as outlined in this great infographic on techcrunch.com. Now I am addicted to the virtual pinboard that lets me share photos of things I [...]
Now Boarding All Passengers – Destination: Unexpected
Client journeys lead to big learnings
One of the best parts about working at an agency like Fahlgren Mortine is the number of different businesses I get to touch on a daily basis. Everything from automotive and manufacturing to healthcare and financial services—they all manage to fill a place on my daily agenda. Being exposed to such different worlds has allowed [...]
It’s happened to all of us in public relations at one time or another. When asked the seemingly innocuous question – “what do you do for a living?” – we freeze. There are so many interpretations of public relations, as illustrated by the popular recent meme “what ____ thinks I do,” (pictured at right) that [...]
Whether you’re a fan of the new format or not, Facebook will automatically force business/brand Pages to move from a Wall to the new Timeline beginning March 30. That means marketers have less than a month to familiarize themselves with what’s new, make their updates (you’ll see a preview now) and publish the Page. Here [...]
I’m writing from the Grand Hyatt in New York City, where the 2012 PR Week Awards concluded last night. Fahlgren Mortine was recognized as one of five national finalists for “Agency of the Year” in our revenue category. And, I am beyond proud to report that my colleague and senior account executive Cari Steiner earned [...]