Concepts Relevant to Employees Have More Impact
Storytelling…the new (old) buzzword in employee communications
As I read other blogs and publications about internal communications lately, I’m both excited and a little surprised at how much everyone seems to have latched on to the concept of storytelling as the hottest thing for helping employees understand corporate strategy and change. In my mind, good employee communications has always been about storytelling. [...]
During the past few months, I’ve come to the conclusion that being a successful account manager is largely dependent on being a CIO – a chief integration officer. In my eyes, successful integration translates into happy clients, solid results and growing budgets. As the public relations industry continues to navigate through the convergence of many [...]
The Changing Face of Video Communications
The changing face of video communications
I got my start in tech marketing as a writer. Over the years, I’ve written brochures, Web sites, ads, feature articles, newsletters, white papers and case studies for a host of B2B and tech clients. And, with every one of those projects I have asked myself, and was occasionally asked by a client or program [...]
The Changing Face of Planning
Amy Dawson (resident goddess of Account Management), John Stertz (that guy is a genius) and I had the opportunity to attend the 2008 Account Planning Conference. Set on the beautiful beaches of Miami Beach, we were surrounded with some of the best and brightest minds currently calling the planning world "home." Having attended several conferences over the past few years, my opinion is that this was one of the most interesting, validating and ultimately, inspiring discussions. And considering that our industry is facing some of the most challenging issues in recent years...a little inspiration never hurt. Here are a few key takeaways from the 2008 Account Planning Conference:
People are no longer waiting to hear from us. Everything we do, as advertisers, must earn the right to have an audience and earn the right to be in their lives, on their bodies, in their minds. We need to continue to question the effects of all of the forces weighing on consumers today. The [...]