A Bright Spot in a Dark Sky
Online advertising spending still slated to increase in 2009.
The past few days, weeks and months have been filled with news that has been less than uplifting. Discussions surrounding the Credit Crunch, Unemployment Rates and Foreclosures and the Stock Market have quickly made way from the boardroom to the water-cooler. Consumers will continue to worry about how they are going to fill up their [...]
While most of my 22-year career has been spent at PR firms, I recently returned to agency life after stints with a trade association and a major corporation. It’s great to be back — from my perspective, working at a strong agency is the best way to stay at the forefront of our fast-changing industry, no [...]
Straight From The Horses’ Mouths
Media relations tips for CEOs from editors and reporters.
I always get excited when clients want their executives to go through a media relations course because it confirms the importance of this strategy in business management. I like that Steven Sonsino of Bloggeron.com notes that one of the top three reasons why CEOs fail is because they “forget the damage media pressure can cause.” [...]
I was lying on the floor in the hallway near the restrooms last week, pretending to be dead and waiting for the first associate to find me. This is not the first time I’ve done this in the office. Over the years I’ve also lurked in dark basements to terrify staffers sent there on bogus [...]
You can ask friends, family members or co-workers for recommendations – they’re usually reliable sources. The problem comes when you go to learn more about a doctor online. Many primary care doctors (family practice, internal medicine and pediatrics) have no Web presence. And if they do, the site is often hard to navigate and usually [...]
The Next Generation of Media Consumers
"Mommy's alright, Daddy's alright, they just seem a little weird"
We’ve started a new system in our house to keep the kids in order and they must think my husband and I have lost it. For doing the everyday things they are supposed to (like make the bed, set the table, etc.) they get a ticket. One ticket = 10 minutes of TV, Computer or [...]
Fahlgren Debuts Easton Headquarters
New office headquarters for Fahlgren at Easton Towne Center
Now that our creative group and interior designers have agreed on the color palette, furniture and accessories that best reflect the Fahlgren brand (nothing short of a miracle!), and now that most of us have figured out our new phone system and conference room technologies (another miracle), we thought it was time to officially break [...]
Out of sight, out of mind?
Even if they're out of sight, for mothers, the kids are never really out of mind.
On Saturday mornings, I often wake up before everyone else to quietly sneak-out the door. Not for a solitary morning run or a clandestine affair, but to simply grocery shop in peace. Instead of the running through the aisles at break neck speed, with the kids at home, I can take my time. I leisurely [...]
Recently we teamed up with our friends at Webbed Marketing to present a free webinar about using Twitter for business. It was well attended and we got great feedback afterward, so we’re sure to partner on more webinars in the future. Using Twitter for Business Webinar View SlideShare presentation or Upload your own. (tags: media social) In [...]