Since the countdown to the Super Bowl began for us Steelers fans, I’ve continued to read and hear about the great Steeler Nation and the type of fans it includes. Then yesterday I was sitting in our agency business review meeting, and I heard these words: intelligence, dedication, loyalty, reputation, teamwork. And it dawned on me… [...]
Every once in a while I hear a member of the national sports media argue that Major League Baseball needs a dominant franchise in New York to maintain the health of the game. What they’re saying essentially is that the team I’ve spent my life rooting for — the Cleveland Indians — exists to provide a [...]
As a junior PR professional, I am constantly amazed by all of the knowledge and expertise floating around me each day at the office. Some colleagues have been professionals in the field for 10, 20 or even 30 years and seem to know everything there is to know about strategic communications, plan development, client service and [...]
I’ve been asked this question nearly every day for the last ten years or so (prior to that, dinner was complimentery appetizers at happy hour). It’s a challenge to constantly come up with tasty, easy, and economical recipe ideas. Lucky for me I discovered AllRecipes.com about eight years ago and it’s been one of my favorite go-to sites ever since. [...]
I’m not afraid of detailed discussions about the impact of IT or telecommunications technologies on today’s dynamic, connected and increasingly mobile culture — or, in reverse, the impact of those trends on the demand for technology infrastructure. But that wasn’t always the case. Once, while incorporating client feedback into a white paper, I was so [...]
I’m wondering this morning what Barack Obama’s speechwriting team is thinking a few hours before he delivers the inaugaral address as the 44th President of the United States. Are they reworking paragraphs based on last-minute feedback from the President-Elect? Are they bantering among one another on the context of a specific word? Are they worried [...]
Maximizing Consumer Loyalty Programs
As consumers we all belong to loyalty programs.
Most of us do it for the value of discounts on groceries or for helpful information like how to plan a great birthday party. However, for marketers, the value is in the data and how it allows us to more effectively market to consumers in a personal, yet not intrusive, manner. Consumer loyalty programs have [...]
I’m a big fan of New Year’s resolutions, though like most people, mine are usually bruised and/or broken by the time Groundhog Day rolls around. This year, I’m thinking bigger than the usual pledges to shed a few pounds, spend a little less money and shower more attention on the wife, kids, pets and neighbors. This [...]
Recently I talked with a long-time client about what trust means. His company has done an outstanding job of building and defending their brand – as proven by their customers’ loyalty during this economic downturn. Gaining and keeping customer trust is not easy. The Forrester Research paper on interactive marketing reveals the deplorable levels of trust that [...]
At a recent IPREX meeting, I heard a presentation from Tom Fiedler, the new Dean of the Boston University School of Communication, who addressed the group and its questions about how to best connect with people in the age of instant Internet communication. My takeaways from the presentation included: The Internet as the Florence of [...]