Experiencing the Brand First Hand
A couple of weeks ago I had a chance to view the final dress rehearsals of an experiential program for NAPA AUTO PARTS created by Fahlgren Live. (One of the benefits of being part of a full-service agency is seeing the great work other groups do before it hits the market.) Then, last weekend I got the participants' perspective when I was recruited by the MLB Network for an experience of my own. Together the two experiences left quite an impression. The Goodguys Get the Good Stuff
The NAPA program was created for the Goodguys Rod and Custom Association events. The Goodguys put on more than 20 events a year to allow hot rod and custom car owners to show off their vehicles while the rest of us get to check out some of the coolest cars on the planet. Their event [...]
The Workhorse of B2B PR
This post is part one in a series about white papers in business to business public relations.
The InformationWeek Business Technology Network released an interesting report on Maximizing the use of white papers in B2B marketing. The publisher surveyed 542 IT decision makers regarding their use of white papers. The results confirm that white papers continue to be an important tool in the effort to persuade and engage IT decision makers: 76.3 [...]
With traditional media merging and newspapers folding, many employee communicators are probably asking – or being asked - the same thing about their corporate newsletters. Why do we need a newsletter? Should we consider moving to an online version a la the Seattle Post Intelligencer? Here are some thoughts about employee newsletters to keep in [...]
What it means to be a storyteller
As an Account Supervisor at Fahlgren, I've been a part of several campaigns for healthcare clients ranging from small non-profits to complex health systems. I have traveled from California to New York to Ireland for my clients, and I have learned about everything from hip replacements to minimally invasive prostate surgeries to cancer treatment. All of these experiences comprise the best part of my job - telling my clients' stories in meaningful and impactful ways. The story of Riverside Methodist Hospital stroke patient Sarah Lancaster is one I'll never forget. We were in one of our brainstorming meetings with the client, which are always open and honest to uncover the best stories which in turn inspire entire campaigns. In this particular meeting we learned about Sarah who, thanks to Riverside's exceptional and innovative Merci Retriever stroke care, fully recovered from a serious stroke and went on to travel to Egypt just months later. The Power Of Storytelling
After the campaign began and Sarah’s story was out in the community via powerful television, print and web advertisements, we heard another great story — a woman who suffered a stroke went directly to Riverside Methodist Hospital. After she too recovered completely from her stroke her family asked her, “Why Riverside?” (more…)
What’s your brand story?
I'd like to welcome Alden Schutte to our blog as a guest author. Alden is a brand strategist with Fahlgren's healthcare group and brings a wealth of experience to our agency. For more than 35 years, his belief in the power of simple, meaningful brand stories has meant big results for his many clients. What's your brand story?
By Alden Schutte Over the years we’ve asked that question to executives of all types of brands – including companies and organizations – and what continues to surprise us is the inability of most to easily deliver a succinct answer. One of the most basic ways we make sense of our lives, our world and [...]
Keeping the R in PR
This is not another blog post about the power of Twitter as a public relations tool.
Relieved? So am I. The angst about Twitter has nuked the fridge for me. If I read one more cyber-person’s lament about “crossing over to the dark side” by joining Twitter, I may Tweet something really nasty – if I can fit anything nasty in 140 characters. (By the way, has anyone asked why 140? [...]
Old School vs. New School PR
Embracing change while we brush up on public relations basics.
As we continue to sink deeper into this strong economic downturn, companies and families alike work hard to stay within their budgets. Layoffs are popping up in all directions. Luxuries are out of style, and bargains are becoming trendy again. So as we embark upon this rugged professional climate, full of bear markets and rising [...]
In the past few weeks, I’ve noticed a huge increase in the number of high school friends who are on Facebook. It’s fascinating to see what people look like and what they’re doing 25 years after graduation. Though I fall in the Baby Boomer generation, I tend to think of myself in the Cusper generation, which [...]