“Organ Donor”: Insult or Badge of Honor?
The most unexpected cause-related campaign I've ever worked on launches this week.
When I say that Fahlgren Mortine PR is working with Lifeline of Ohio to reach out to motorcycle enthusiasts about organ donation, people are surprised. Actually, I suspect they think I’m crazy. But it’s that juxtaposition that’s appealing about the “Live On. Ride On.” campaign. “Organ donor” has long been a derogatory term thrown at motorcyclists, especially those [...]
Living in a Remote World
Remote working...mobile teleworking...telecommuting...e-lancing.
No matter how you slice or dice it, we all know that working remotely has become a major trend in the U.S. work force. According to a Yankee Group survey of 178 U.S. businesses with 20 – 99 employees, 79% had mobile workers, with an average of 11 mobile workers per company. This trend is [...]
Inspiration – 40 Under 40
Last evening I had the pleasure of attending the Columbus Business First Forty Under 40 Awards
which recognizes “players in the business community under the age of 40 who show professional drive and community involvement.” The emcees shared a brief summary of each honoree’s professional accomplishments and community service before bestowing the impressive award. As I listened to each of these stories, I was inspired by the hard work and focus each one of these professionals [...]
More About the Workhorse of B2B PR
This post is part two in a series about white papers.
In a previous post I relayed some information from the InformationWeek Business Technology Network on white paper best practices. In this post, I want to explore the process of white paper development. Specifically how do you get started and what are the questions you should ask at the front end of the development process. Getting Started [...]
The JELL-O Extension
When I was in elementary school, my daily lunch included four things: a turkey sandwich, fruit snack, juice box and a JELL-O Pudding Snack (preferably chocolate). JELL-O was such a staple in my childhood but during my 20's, I didn't buy JELL-O products as often. Not because I didn't still enjoy them but because I wanted to try new and exciting flavors of desserts. Capitalizing on Nostalgia
Marketers at JELL-O realized that they could capitalize on the nostalgia of gelatin and pudding, combined with the health and nutrition appeal of the products by marketing them to adults. JELL-O is now promoting their new 70-calorie Rice Pudding in three mature flavors: crème brulee, cinnamon and original. Their quick and easy desserts with sophisticated [...]
If you are up on your news, you probably remember that last month, two employees of a national pizza chain videotaped themselves mishandling food (an admittedly extreme understatement) and posted the evidence on YouTube. Within 72 hours, nearly one million people had viewed the video before a formal response from the company was issued – resulting [...]
Last month, we had the pleasure of attending the Central Ohio PRSA PRism Award luncheon. The annual awards ceremony recognizes the best of the best, the cream of the crop, the crème de la crème among central Ohio public relations firms and professionals. (Think of it as the Academy Awards, only without the red carpet, [...]
Amid all the discussion and chatter about the decline in traditional advertising, it makes an even more powerful statement lately when a print ad stops me in my tracks. This happened a couple of days ago when I was flipping through a recent issue of Budget Travel. I was looking for a specific article when [...]
As Hartley Mikus noted in a recent post, we’ve launched a new mentoring program here at Fahlgren Mortine. I’m excited about participating as a mentor, perhaps because I’ve been fortunate to have had some excellent advisors and guides over my 25-year career. Since we didn’t have such a formal approach “back in the day,” most [...]
Authenticity Awarded in Healthcare Marketing
Today in the New York Times, there is a story about how hospitals are moving toward the use of real, unvarnished stories about patients in their advertising.
We couldn’t agree more. And it seems like our colleagues feel the same way, which is why we’re the fortunate recipients of several healthcare marketing awards. Great hospitals have great stories to tell We’re fortunate to work with great clients like Riverside Methodist Hospital that have allowed us to tell their stories in a real, [...]