Deloitte Consulting published an interesting study that was reported on in the April issue of the Harvard Business Review in an article titled “Are ‘Great’ Companies Just Lucky?” The report and more widely available coverage must have had business success book authors everywhere feeling momentary panic to think that their lists and insights may have [...]
Business acceptance of social web applications – more commonly known as social media and social networking – turned a corner in 2008. Demand for expertise, counsel and programming related to the social Web continues to grow rapidly. As a result, there are untold legions of social media consultancies, agencies and solo practitioners now positioning themselves as experts [...]
The other morning at breakfast, my daughter was leaning back in her chair on two legs. When I told her to put “four on the floor” (quoting my third grade teacher), she replied, “But you’ve never told me not to do that.” I’m not sure I agree with her, but it brings up a [...]
We recently launched a new campaign for Balloon Time Helium Balloon Kits. We started the project by laying out our communication objectives, and then talked about strategies that will help us reach these goals. Sounds pretty traditional so far, right? But connecting with moms and reaching moms during the party decoration purchasing cycle has led [...]
I have been fortunate to have worked on a variety of different public relations initiatives since I began my career at Fahlgren Mortine in 2007. Learning more about crisis communications, media relations, social media and several other areas have been great experiences. And as I near my two-year anniversary with the firm, I was recently [...]
Standing Out In A Sea of Sameness
Hospitals often seem like commodities, don't they?
With the exception of a couple well-known names, they’re pretty similar – they do surgery, deliver babies, most have an emergency department. So how do you differentiate one from another? Especially when most people really don’t want to have a relationship with your brand?That’s where we come in. As a communications company, we love to [...]
In my last post, I wrote about the importance of social media monitoring and some of the tools companies can use to gauge the public’s attitudes toward their brands in real time. However, all things considered, monitoring is really only half of the battle. Though you may know what is being said about your brand, [...]
As PR pros, we’re familiar with pressure-packed situations. The headline’s not working, but the deadline looms. The reporter who sounded interested in the big story stops responding. Out of nowhere, a couple of people are Tweeting nasty things about your client. Probably better get on that… It’s just part of the day-to-day routine. If we had a theme [...]
More Front-Runners From This Year’s Upfronts
This post is part two in a series written by Emilie DeLong, Chrystie Reep and Bobbie Termeer. If you missed part one, it makes sense to start there. Now the big upfront question is not only how much, but when?
The start of the TV upfront market may be as soon as this week or as delayed as post-July 4 or longer. What’s the hold up? Well, both broadcast and cable networks are still in the midst of mapping out their pricing indices. Network budgets are likely to see declines in spending anywhere from [...]
In case you missed it, you might want to check out the April 13 issue of ADWEEK and April 27 issue of PRWeek, both include their annual agency rankings. Fahlgren Advertising moved up the ranks from 99 to 91, while Fahlgren Mortine Public Relations jumped 10 spots from 80 to 70. Both lists are based on revenue.