It’s been about seven months since my last blog post. Let’s call it a blogcation. Well, an extended blogcation. Maybe a blogaticcal? Regardless, it’s been awhile and here’s why: blogging is hard. Considering how many of my B2B clients are interested in starting blogs, I’m glad that they haven’t rushed into the decision to move [...]
Readers ask this question every time they peruse a news release or scan other documents. In a time-pressed world where information overload runs rampant, readers carefully scrutinize every message they encounter. If we, as writers, do not creatively draw them into our copy and give them a reason to keep reading, they will quickly turn their [...]
We’ve all heard the impressive statistics about women and the online world. Women are the majority of internet usage now – 53% The fastest growing group on Facebook is women. Women who are on the internet trust the internet information more than other sources I attended BlogHer ’09 in Chicago and the focus of this conference [...]
On a recent sunny summer morning, I found myself at Six Flags Great America & Hurricane Harbor in Gurnee, Ill. passing out Pert Plus and shower poufs. My plan? To shower hundreds of people – simultaneously – to mark a new product launch and break some world records. Sound strange? Maybe it is, but [...]
Neil Mortine, president of Fahlgren Mortine Public Relations, has been named chairman of Fahlgren, Inc. The move is in conjunction with the announcement that current chairman and CEO Steve Drongowski will step down at the end of the year and remain a consultant to the business. Mortine will be named CEO at that time. For [...]
Two weeks ago, my client, Emerson Network Power, previewed Emerson’s new global data center to the media and analyst community. As I got ready to make the trip to St. Louis, telling my family and friends where I was going and why, I noticed a familiar refrain, whether verbalized or just manifested in glazed-over eyes: [...]
Next week starts the MomDot.com-contrived National PR Blackout Challenge. I’ve found myself reflecting on the relationship between PR professionals and “mommy bloggers” – particularly the winding road that leads to this type of blackout or boycott. On a superficial level, the relationship seems too good to be true. PR professionals exist to encourage word-of-mouth conversations and mom [...]
In a blog post last month entitled “What PR Cannot Do For Clients,” Todd Defren made the point that “public relations is not sales,” and that “when the prospect gets to the website or picks up the phone or shoots over an email: PR’s work is done.” While I agree with the spirit of his [...]