In Defense of the Inverted Pyramid
Creativity and structure ... can't we all just get along?
I love good writing. Whether it’s a classic novel, a memorable newspaper column, a great episode of television or that rarest of creations — a compelling news release — a well-turned phrase makes me smile. The best writers elevate the task beyond communication, but even the masters of the written word employ basic principles, structures [...]
The irony is that the topic being argued over is probably not visible to those to whom it matters most. The first shot was fired this morning when a few of the IR professionals on Twitter started sharing a Brunswick Group news release and presentation that reported the results of an online survey of about 500 [...]
I always smile when people ask me what exactly it is I do at work. Given how difficult it is to explain all that we do (everything from national campaigns to mascot duty), this is a tougher question than for most. So when our new neighbor asked me that just last week, I tried a [...]
He even drives a black Mustang GT convertible, license plate: LUBE GUY. After 10 years of being the face and voice of Quaker Steak and Lube, Rich the Lube Guy has earned it. Ten years — plus convincing the BMV the plate wasn’t intended to be profane. As I worked with Lifeline of Ohio over the [...]
Setting Sail for Social Media Success
Even if you have to be strapped to the mast.
This may come as a shock to any Gen-Y readers out there who have grown up on Twitter and Facebook, but there remains a lot of skepticism — and fear — about social media among your elders. The cut-off age seems to be around 35 where people either want to dive in, even if it’s daunting [...]