The Rules are About to Change Last week I got invited to a lunch and learn titled The Obama Factor & FTC Update. Three associates from the law firm Frost Brown Todd came into our offices to speak about this very interesting subject. One of the topics they addressed was collecting behavioral data online, which [...]
What FTC Guides Mean to PR Pros
Our Public Relations code of ethics hasn't changed.
On October 5, the Federal Trade Commission unveiled the Guides Concerning the Use of Endorsements and Testimonials in Advertising. The same day, Twitter, blogs and sites like Mashable were buzzing. I too was a bit frenzied about what this meant for my clients. Would it mean an abrupt halt to sending bottles of shampoo, baskets [...]
Formula for Social Media Success
Social media best practices may be simple, but that doesn't mean they are easy.
We’ve all encountered that guy – the one who starts talking about himself or his business and just doesn’t shut up. Whether at a cocktail party, business reception or networking event, he’s the guy to avoid. No one likes to hear someone talk nonstop, one-sidedly, about themselves or their successes. So why do so many companies [...]
For those of you who are big fans of the Fahlgren Mortine blog, you may recall a post from last year at this time by agency president Neil Mortine, in which he discussed some of his antics surrounding the very special holiday, Shocktober. Though this special holiday originated many years ago (see other post for [...]
Best PR Firm in Columbus
Thank you, Columbus C.E.O. readers, for voting Fahlgren Mortine as Central Ohio's Best PR Firm!
According to the magazine, we won by a two-fold margin after tying for first last year. For the second year, Columbus C.E.O. asked its readers about the things that make Central Ohio’s business scene great. Ballots ran in the June and July issues and on the Web site asking for opinions in 70 business categories, including [...]
Have you ever worked with independent businesses as a key part of your sales channel? During my recent tenure in the real estate industry, I found social media to be a beacon for our independent agents to carry our brand messages in a unified and consistent manner. Social media was new, inexpensive and an alternative [...]
Capturing Social Media’s Power and Silliness
New cell phone ads show social media has gone mainstream
When you start seeing ads focused on a cultural trend, you know the trend has either gone mainstream or “jumped the shark.” If the quality of those ads is any indication, I would say two new ads focusing on social media, from cellular service providers Verizon and AT&T, offer further proof, if anyone needs it, [...]
There are always those individuals who enter a room and everyone stops to stare. They radiate confidence as they move through the room shaking hands and striking up conversations about the power client they recently acquired. This individual isn’t me. In fact, I tend to be the one staring. Three years ago, as a freshman [...]
There is no denying that what was once called the traditional media landscape is fast becoming an antiquated term. Most discussions surrounding the changes with media inevitably make their way back to something related to digital applications and technology. Our view is that technology has morphed from an additional vehicle to a great enabler and [...]