Going the Extra Mile for the Story
The secret to landing national media placements
I am often asked, “What’s your secret to getting clients placed in national media?” It’s simple: I think like a reporter and I do the groundwork. Being a former journalist has been one of the biggest assets in my PR career. I know a good story, and I know a not-so-appealing story. I know how [...]
When you were a kid, did you dream of becoming a scientist or imagine that you were a doctor? Did you pretend to ride a motorcycle or play dress-up once or twice? If you did, you probably ended that phase as a teenager. We didn’t. Fahlgren Mortine is an interesting place to say the least. [...]
Welcome to Cause Marketing 2.0. It has been awhile since I’ve been contacted via phone to donate to a cause. I also receive far fewer direct mail pieces asking me to be a local volunteer and help champion a cause than I remember my parents receiving. Perhaps it’s because I haven’t lived in the same apartment [...]
As you may recall from a previous post, our president, Neil Mortine, welcomes any chance he has to give a fellow associate a good scream. So, as Shocktober came to a close, he extended an invitation to the agency to accompany him to this year’s thriller: Paranormal Activity. After a few gasps and shrieks of [...]
Preparing for a Pandemic
Planning ahead can minimize the impact of H1N1 on your business.
With President Obama declaring H1N1 a national emergency, many businesses are preparing for the possibility of a pandemic and thinking about how they will respond. Effective communications will be primary to reducing the impact of an H1N1 outbreak and ensuring business continuity. Below are steps businesses may want to consider. Appoint a wellness coordinator. An office [...]
Fifty-one days, five hours, 17 minutes and a handful of seconds. That’s how long it’s been since my first day at Fahlgren Mortine Public Relations. And in that short span of time, my reality has been flipped around, twisted upside down and sprawled out in front of me in a chaotic mess of Facebook calendars, [...]
What I Didn’t Learn in College
Be prepared to roll up your sleeves in the PR world.
Having just graduated from Ohio Dominican University in the spring with several internships under my belt, I felt like I had a good idea of a public relations professional’s typical day. I quickly learned I was a bit off… From building large showers to tossing pizza dough, the first six months of my career at [...]