A Decade of Incredible Change
How technology marketing has evolved in the past 10 years
Ten years ago this month we were all living in fear of disaster. Not disaster in the form of a meteor hitting the earth or raging wildfires. No, this was a disaster created by a lack of foresight. Programmers at some point in the past had failed to account for the changing of the thousands [...]
More than Just High School Hype
Tips for building a strong corporate reputation and maintaining it
In high school we thought our reputation meant the world. Everyone tried his or her hardest to protect an image. We were painstakingly set on who we wanted to be and would do anything to defend it. We monitored the conversations going on around us like hawks, always careful to analyze every shred of gossip [...]
PC Magazine just came out with their best of the decade list. Here are my own favorite personal technology products introduced this decade, in no particular order. Apple iPod. If a fire started in my house and I had to choose between saving my iPod or the dog, I would grab the iPod. Apple iTunes. [...]
It’s hard to admit that your copy is boring. But, if I am honest, I have to confess that the last post I wrote for the FMPR blog about H1N1 influenza was just that — BORING. Sure I made the points I needed to make, and I broke up the copy so it was easier to read. [...]
There’s been a lot of discussion lately about paid news content. Google recently announced steps they’re taking on behalf of news organizations to limit free access to secure content, Rupert Murdoch has been very vocal about his views on subscription based content, and most recently, major magazine publishers announced an iTunes-like offering for magazines. While [...]
PR Students: Show Us What You’ve Got
Fahlgren Mortine is now accepting public relations internship applications.
Are you a public relations student looking to experience agency life first-hand? We are accepting applications for the Fahlgren Mortine Founder’s Award. Each year, the agency selects one college student as the recipient of the Founder’s Award Scholarship/Internship, a premier program for public relations students. This award provides a paid, full-time summer internship and a [...]
We all have heard this rumored success story at one point or another. It seems so simple: Step 1: A company creates branded accounts with all of the newest and most popular social media services. Step 2: The company populates their account with the latest information about their brand and all of the great products [...]
It’s never been more important – or more difficult – to measure the success of trade media relations programs. B2B marketers are adjusting on-the-fly to a media landscape where content (and presumably readers) is migrating from print to online and where the lines between professional and amateur journalism are no longer clear – or particularly [...]