Just last week, Lily the Black Bear had a baby. Newsworthy? Doesn’t seem like it. But a webcam was there to bring the event to the masses. And therein lies the news. It turns out black bears don’t usually give birth in such close proximity to a webcam. (Reality TV humans, please take a cue [...]
Will The Apple iPad Revive Traditional Media?
Apple is linking hot new hardware to the media subscription model.
On Wednesday, Steve Jobs will take the stage at the Yerba Buena Center for the Performing Arts in the heart of San Francisco. It’s the same place he goes whenever he’s ready to unveil the latest game-changing technology. This week, he’s expected to unveil the long-anticipated tablet computer, which some have dubbed the “iPad.” It’s expected [...]
It Wasn’t Raining When Noah Built the Ark
Leveraging PRSA can help prepare you for what's next.
I recently completed a year-long turn as president of the Central Ohio PRSA chapter. At the end of the term, my wife asked me what I was going to do next. I told her that one thing I discovered in leading the 350-member chapter was that I still have a lot to learn and that [...]
Color Me Impressed
Before dismissing the Facebook color status meme as pointless, consider the results.
Last week, you may have noticed your Facebook status feed was overtaken by one-word color updates from approximately half of your contacts. The female half, to be precise. It took most of us the better part of a day to figure out what was going on – and if you’re a guy, it may have taken longer [...]
Neil Mortine and Kathy Cupper Obert Fahlgren, Edward Howard to Join Public Relations Businesses Alignment Forms Independent Powerhouse: Largest Firm in Ohio and Top 30 Nationally The acquisition, which joins the capabilities of Fahlgren Mortine Public Relations and Edward Howard, is expected to close during the first quarter of 2010 although integration and coordinated new [...]
Twitter can be an intimidating place. With personalities like Oprah and Ashton Kutcher exceeding more than two million followers, how can businesses compete? To mitigate the fear, set clear, reasonable expectations and interact in the space creatively. Developing a fun, creative strategy to initiate or reignite a company Twitter account can excite members of the [...]
Statistics show that only 46 percent of people who make resolutions are able to keep them six months into the New Year. Well, fellow marketing and PR folks, I challenge you to commit to the following resolutions to help your brand blossom in 2010. C’mon, there are only five. 1. I will not dilute my [...]
The presentation went well; the client is ready to move forward with the “new world” social media program you and the team recommended. Everyone works furiously to get the brand’s Facebook fan page built and Twitter handle ready to go. Momentum builds a little, but for some reason the message isn’t getting traction. You’re not [...]