Fahlgren Advertising Wins Best of Show at ADDYs
Blend of traditional and new media key to advertising success
“This Best of Show award reminds us that TV continues to be a powerful medium for connecting with target audiences. Traditional advertising is not dead; it’s not an either/or. It’s about the art and science of selecting the right mix of channels to run great, engaging creative that connects and engages your target audience,” said [...]
College students – this one’s for you. The end of February means that the summer internship application process is in full swing. Deadlines are quickly coming and going, and it’s time that you dust off that old resume, start listening and engaging with social media, and begin contacting your professional network. For companies like Fahlgren [...]
Chance Encounters in Social Media
Put down your Blackberry and step away from the keyboard. Seriously.
Social media monitoring is important for countless reasons, many of which we’ve elucidated on this blog. But sometimes, a very real benefit of social media monitoring is to find cool opportunities to make genuine human connections with other people — the kind that can only happen face to face. We had a great moment in random social media connections last [...]
I really can’t believe I’m blogging about grammar. I vividly remember sitting in my precision language course at the E.W. Scripps School of Journalism at Ohio University. I was afraid of grammar. The professor told us, “One day, you’ll be listening to the radio or watching the news and you’ll become frustrated with the bad [...]
Challenging the status quo with new communications tactics Super Bowl Sunday is traditionally one of the most watched nights of television. An evening devoted to crunching shoulder pads and advertising creative directors. And, the president? Some of you may have caught President Obama’s interview with CBS’s Katie Couric as part of the pregame programming. What [...]
There’s no question your business has changed in the past year. You’re probably looking forward to launching that new product or service that had been shelved because of tightened budgets. You’ve got things to say about your business. You want customers, analysts, media, bloggers and maybe even competitors to know how you’re better – and [...]
While perusing the Barnes and Noble fiction section recently, I was amazed at the number of number of books casting their sexy, fabulous heroines as associates at PR firms. The back covers read like soap opera teasers: “Devastated by her recent breakup, Taylor moves to New York to start a career in the fast-paced world [...]