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March 2010 Archive
March 30th, 2010

Fahlgren Grabs GRIP

Acquisition Doubles the Firm's Digital Capacity

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By Jenny Fuerst, Director, Corporate Communications
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neilmortine_wordpressToday, Fahlgren announces that we’re acquiring GRIP Technology, a leading Web design and technology development firm located in Columbus. Its services include Web application development, Web site design and development, e-commerce, e-mail marketing, intranets, extranets, search engine optimization and marketing, and strategic Web consulting. GRIP is co-owned by Scott Sanders, Dustin Leggans and Bill Kiefaber. [...]

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Categories: People, Public Relations, Social Marketing
Tags: e-commerce, e-mail marketing, extranets, GRIP, intranets, Marketing Communications, search engine optimization, technology, Web site design
March 29th, 2010

Growing Trend: ‘Boomerang’ Employees

Companies look to repeat hires to grow business.

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By Ann Marcum, Senior Counselor
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i keep trying to throw it awayNot many people leave an employer and have (or even want) the chance to return in a few years with an expanded perspective and more specialized skills, but I’m one of a handful of so-called ‘boomerang’ employees at Fahlgren Mortine.  It may sound like an odd path, but rehiring former employees is quickly becoming a [...]

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Categories: People, Public Relations
Tags: boomerang, boomerang employees, careers, employees, hiring, Marketing Communications, pr, rehires
March 24th, 2010

Lights, Camera, Action!

Online video usage is up 10 percent year over year.

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By Ray Hancart, Associate Vice President
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Elmer's Glue-All VideoIt’s happened and we didn’t even know it. We, as consumers, have started to turn up our noses at the old-fashioned text directions or step-by-step instructions we grew up with – what, no video? And frankly, why shouldn’t we? Improvements in technology (and lowering of video quality expectations) allows us both as consumers and professionals [...]

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Categories: Public Relations, Social Marketing
Tags: Elmer's, Facebook, Marketing Communications, Nielsen, online video, pr, Public Relations, social media, video, Yahoo, YouTube
March 22nd, 2010

Social Media for the Middle-Aged Executive

A guide for execs on how to stay relevant in this social media-filled world.

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By Dennis Brown, Senior Vice President
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The Middle-Aged Executive's Guide to Social MediaWith Betty White set to host Saturday Night Live (thanks in large part to Facebook), I recently saw an article that was only half-joking when it suggested that “80 is the New 30.”   I had a different perspective when, in the summer of 2009, we started what would become The Middle-Aged Executive’s Guide to Social [...]

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Categories: People, Public Relations, Social Marketing
Tags: Betty White, Business to Business, Corporate Communications, Facebook, LinkedIn, Marketing Communications, social media for executives, socialmedia, socialnetworking, Twitter
March 22nd, 2010

The McDonald’s All American Basketball Games

What a difference a year makes

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By Jodi Sparks,
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all-am-6aThis time last year the Columbus Fahlgren-McDonald’s Team was planning our trip to visit our teammates in Florida. The Miami McDonald’s Co Op (which is also a Fahlgren Co Op) was hosting the McDonald’s All American® Basketball Games. After much work, Columbus had been named as the 2010 Games host city, and we were all going [...]

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Categories: Advertising, People
Tags: All American Games, Broadcast, Creative, culture, Experiential, McDonalds, Miami, Ronald McDonald House
March 16th, 2010

Travel Industry Tech

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By Marty McDonald,
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Woman using Windows Mobile device in park with childFive tips for keeping up with mobile travel technology As a leader in Fahlgren’s tourism practice, I read a lot of articles and blog posts about trends shaping the travel industry. Last week I came across an article in USA Today titled “Smart phones have changed the way we travel.” You can say that again. The [...]

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Categories: Social Marketing
Tags: .mobi, Interactive, mobile applications, mobile technology, tourism, travel and tourism, trends
March 16th, 2010

Travel Industry Tech

Five tips for keeping up with mobile travel technology

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By Marty McDonald, Vice President
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Woman using Windows Mobile device in park with childAs the leader of Fahlgren Mortine’s tourism practice, I read a lot of articles and blog posts about trends shaping the travel industry. Last week I came across an article in USA Today titled “Smart phones have changed the way we travel.” You can say that again. The article gives a long list of examples [...]

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Categories: Public Relations, Uncategorized
Tags: .mobi, Marketing Communications, mobile applications, mobile technology, tourism, travel and tourism, trends
March 15th, 2010

Girls Just Want to Be Girls

Marketing to a "Bundle of Contradictions"

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By Amy Dawson, Executive Vice President, Healthcare Lead
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girls-phonesI’m a parent of two teen girls. They’re great daughters, but I often wonder how I will keep my hair from turning gray between now and 2015 when the youngest graduates from high school. Both girls are absolutely obsessed with their cell phones and maintaining their extensive network of friends through texting, MySpace and Facebook. [...]

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Categories: Advertising, Social Marketing
Tags: Branding, Interactive, marketing to teens, teen girls, teen marketing
March 10th, 2010

Grammar Rules: Pronouns

Those pesky but proper pronouns

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By Marsha Hall, Senior Counselor
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Thomas We Love You 30/365/2010I cringed the other evening when I heard a TV reporter state, “And then they presented the award to he and I.” Whoa, I thought, back up that grammatical train. He or him? Me or I? Actually, this reporter would receive a big red line through both pronouns if she submitted this verbiage as part [...]

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Categories: Public Relations
Tags: Corporate Communications, grammar, Journalism, Marketing Communications, pronouns, using pronouns
March 10th, 2010

New Charles Penzone Branding Campaign

Like what you see. Love how you feel.

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By Katherine Zuehlke, Account Director
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meganThat’s the tagline we want every woman in central Ohio to remember and live by. Fahlgren recently launched our first brand campaign with The Charles Penzone Salons, and we’re excited to see our creative hit the market. Charles Penzone Salons came to us a few months ago with a challenge — drive guests into The [...]

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Categories: Advertising, Media, People
Tags: Branding, Broadcast, Charles Penzone, Creative, culture, Design, Fahlgren, fashion, hair and make-up, salon
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