Healthcare Takes An About Face with Social Media
8 in 10 Internet Users Go Online for Health Information
More physician practices and hospitals are starting to embrace Facebook as an important tool in their arsenal of marketing tactics. As marketing dollars shrink, competition intensifies, and more people look to social media as a way to become informed, empowered healthcare consumers, any hospital or practice would be wise to consider how social media can [...]
Some of world’s most well-known brands are non-profits: American Red Cross, American Heart Association, Special Olympics, Girl Scouts of America, even the American Society for the Prevention of Cruelty of Animals (you know, that heartbreaking commercial with Sarah McLachlan) and the list goes on. Our world heavily relies on non-profit organizations for their donations, charitable [...]
Grammar Rules: A Series Introduction
Raising awareness of grammar faux-pas everywhere
I think we have to admit that we were a little surprised by all the responses to our recent blog post on grammar pet peeves, which even got coverage in Ragan’s PR Daily. The page views, comments and shared links have inspired us to develop a series dedicated to good grammar. You ask; we deliver. [...]