Fahlgren Mortine Expanding Public Affairs Services
Addition of veteran communicators broadens expertise
As part of its expanded commitment to meeting the needs of clients interacting with all levels of government, Fahlgren Mortine is increasing its public affairs staff as well as continuing to broaden the scope of its full-service offering. “The interaction between the public and private sectors is growing more and more complex, and the ability [...]
The river valley that stretches beyond my office window extends nearly 15 miles. I gaze across emerald hillsides dotted with picturesque and even historic farmsteads. Contented cattle and grazing horses replace the more traditional views of brick buildings and busy highways. When I open my window, I hear the growl of a tractor or the [...]
Racing is racing, right? We’ll, it turns out that’s not necessarily so. When NAPA Auto Parts wanted to include both their NASCAR driver and their NHRA driver in the same television campaign and air them to two different racing audiences, we had to make sure those spots played well to both. The key to doing [...]
Spend Your Summer with Fahlgren Mortine
New Dayton and Cleveland PR summer internships are available.
Are you a public relations student living in Cleveland or Dayton this summer? Consider spending your summer with Fahlgren Mortine. We are looking for two outstanding PR students — one to support our team in Dayton and one to assist the Edward Howard group in Cleveland. If you are a rising public relations student and [...]
The X-Games or the PR Game?
Three simple things your crazy event needs to be successful
Fireworks, explosions, skydiving, fire! Do those words get your attention? I bet they do more so than if I would have rattled off: speech, check presentation and ribbon-cutting ceremony. Am I right? If so, then you are like many others out there who want to be entertained. So if you’re a fellow PR pro, you [...]
Writing is hard work. Never mind being artful, or changing hearts and minds. Writing what you mean in a way your audience will understand is tough enough. One reason is that writers have lots of choices. There’s a whole language out there, and choosing precisely the right word can be as maddening as choosing your [...]
Babysitting. There’s an app for that?!
Using Mobile Technology to Reach Moms in New Ways
My daughter was growing bored sitting, once again, waiting for her brother’s baseball practice to wrap up. The usual distractions and games had grown tired, and I was running out of tricks. I checked the time on my Blackberry, noticed the icon for Pandora and had an idea. In less than 90 seconds, my daughter [...]
We live in a nation of second-guessers and back-seat drivers. He should have punted. Bad song choice. What was he thinking? Whatever the decision, we knew the right one all along. Take Tiger Woods for example. When it comes to Tiger, everyone is a public relations expert. We’ve had some lively debates on the subject [...]