NAPA NASCAR 2009 Campaign Wins Gold ADDYs

Fahlgren Wins Regionally

Racing is racing, right? We’ll, it turns out that’s not necessarily so. When NAPA Auto Parts wanted to include both their NASCAR driver and their NHRA driver in the same television campaign and air them to two different racing audiences, we had to make sure those spots played well to both. The key to doing that was removing any reference to the two different types of racing. By focusing on the drivers’ uncanny knowledge of car parts, we were able to tell the story that with over 80 years in the business nobody knows parts, like NAPA.

The campaign features NASCAR driver, Micheal Waltrip and NHRA driver, Ron Capps taking on everyday couples in old-fashioned parlor games. Always featured as guests in the couples’ homes, Michael and Ron win each game with a comedic, tongue-in-cheek ease that leaves the frustrated couples wondering what just happened.

This campaign won Best of Show at the 2009 Columbus ADDYs, and Fahlgren just received news that the campaign, as well as two of it’s individual spots, won Gold ADDYs at the 5th District Regional ADDY Competition. This automatically qualifies them for a chance at a National ADDY Award in June at the American Advertising Federation ADDY show.

Congratulations to ACD/Art Director, Bill Marconi and Copywriter, Steve Chacon. Nice job, guys! Click here to check out the spots.