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June 2010 Archive
June 22nd, 2010

TV To Go

Mobile Broadcasting to Come to Northern Ohio

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By Emilie DeLong, Associate Media Director
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Mobile TVThe fact that people are watching their favorite shows outside their living rooms is not news, but being able to watch live local TV for free at speeds up to 100 mph might be. Television stations are working to debut a new service, mobile broadcasting, in Northern Ohio and across the country that allows users to [...]

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Categories: Advertising, Media, Social Marketing
Tags: Broadcast, hulu.com, Interactive, local TV, mobile broadcasting, Northern Ohio, television
June 14th, 2010

Stand Up and Be Recognized

Fahlgren Mortine earns top awards for local and regional PR work.

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By Liz Sidor, Account Associate
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2010 PRism AwardEach year the public relations community reflects on the past year. We look back on the hard work, the late nights and the fun projects and formulate the entries for the national Silver Anvil Awards and the local PRism Awards. These awards acknowledge the best of the best in public relations, recognizing the leading minds [...]

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Categories: Public Relations
Tags: Central Ohio PRSA, Crown Equipment, Elmer's Glue Crew, Hartley Mikus, Lifeline of Ohio, Longaberger, PR awards, PRism
June 4th, 2010

And the Oscar of PR Goes To …

Fahlgren Mortine earns top national PR awards.

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By Julie Russo, Vice President, Managing Director
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silveranvil2010On my “bucket list” rests one unrealistic to-do: attend a major, glamorous, Hollywood-style awards ceremony.  Unrealistic, because I’m not an actress, screenwriter or director, or even someone who gets coffee for actresses, writers or directors.  Nor do I aspire to be. Yet it’s on the list. And that’s all about the fashion, I admit it. [...]

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Categories: Public Relations
Tags: Emerson Network Power, Julie Russo, Lifeline of Ohio, PR awards, PRSA, PRSA Silver Anvil
June 3rd, 2010

Read It or Trash It

Newsletters: does your audience read or toss them?

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By Marsha Hall, Senior Counselor
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ReadThat’s the decision readers make every time they receive your newsletter or Ezine. What they decide will depend largely on two factors: the newsletter’s content and the quality of the writing. Actually, there is no single or “right” way to write a newsletter or Ezine. Content and style will be determined by the communication piece’s [...]

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Categories: Public Relations
Tags: Corporate Communications, ezine writing, Journalism, Marketing Communications, newsletter best practices, newsletter length, newsletters, writing newsletters
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