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July 2010 Archive
July 22nd, 2010

I Got Rhythm, I Got Music: Part 2

More rhythm in writing

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By Marsha Hall, Senior Counselor
There are 2 comments »

Bob the OwlRhythm in writing can be as pleasing to the ear as lyrics set to music. We established this in the first blog on rhythmic writing and mentioned that we can adopt the techniques of fiction writers who are often adept at creating a lilting cadence within their pages. In this blog, we will discuss techniques [...]

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Categories: Public Relations
Tags: copywriting, Marketing Communications, technical writing, writing with rhythm
July 19th, 2010

The Cleveland Indians Have Gone Social

Have you heard about the new Tribe Social Deck?

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By Melissa Carney, Account Supervisor
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Tribe Social DeckThis season, the Cleveland Indians are engaging audiences both on the field and online with their new social media deck — the Tribe Social Deck. No longer is traditional media the only group to receive an insider’s view with their own section, now citizen journalists can as well! This new seating section at Progressive Field [...]

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Categories: Public Relations, Social Marketing
Tags: Cleveland Indians, MLB social media, social deck, social media
July 12th, 2010

I Got Rhythm, I Got Music: Part 1

Creating rhythm in writing

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By Marsha Hall, Senior Counselor
There is 1 comment »

Mennonite in a Little Black Dress Fans of the colorful musicals from the ’30s may recall this popular Gershwin song featured in Girl Crazy. The entire chorus follows:             I got rhythm, I got music.             I got my girl, who could ask for anything more. Even if you don’t recall the upbeat music that accompanied these snappy lyrics, you must [...]

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Categories: Public Relations
Tags: copywriting, Marketing Communications, technical writing, writing, writing with rhythm
July 7th, 2010

The Power of Inspiration

How to make a rugby player cry and other leadership lessons.

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By Paul Vetter, Senior Vice President
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National anthemI was recently asked to pick which actor would best play the story of my life. I chose Neil Flynn, who plays the dad in the sitcom The Middle. We share similar parenting styles. Whenever he’s determined to impart Important Life Lessons to his kids, his solution boils down to one word — “sports!” Of [...]

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Categories: Public Relations
Tags: inspiration, Nelson Mandela, The Sixteenth Man
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