I’ve been following Fast Company’s series on social currency, in which they propose that brand value is strongly impacted by social media. I agree with them, in that social media has become an important aspect of gauging and managing brand value. But remember that brand value builds over time, and just as any investor looks [...]
Have You Used a Social Media News Release?
Best practices for social media news release success
Social media news releases are becoming more of the “norm” in public relations. Traditional releases are still a common practice, but with the rise in social media outlets—and social media influencers—communication is trending online. Brian Solis, one of the most prominent thought leaders on new media, said it best, “The days of creating and pushing one [...]
Celebrating 35 Years with an Iconic Brand
1975: The Egg McMuffin was introduced and McDonald's hired Fahlgren
Fahlgren Advertising and Fahlgren Mortine Public Relations are celebrating our 35th anniversary as agency of record for McDonald’s Restaurants in parts of Florida, Ohio, Kentucky and Michigan. With reports out showing the average agency relationship being two years or less, we are particularly grateful. The celebration began two weeks ago with an Egg McMuffin breakfast [...]