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September 1st, 2010

New Shows & HBO Win Big at 62nd Primetime Emmys

By Bobby Ritzi, Assistant Planner/Buyer

Glee and Fallon combine for fun night celebrating television

mad-menThe biggest names in television gathered once again for the 62nd Primetime Emmy Awards held Sunday night at the Nokia Theatre in downtown Los Angeles. Hosted by Jimmy Fallon and broadcast live nationwide for the first time, the ceremony’s spotlight was stolen by new shows, first-time winners, and HBO’s movie Temple Grandin.

Modern Family grabbed three Emmys, including top honors for a comedy series, while rival newcomer Glee walked away with two. AMC veterans Breaking Bad and Mad Men were the kings of the drama category, taking home four Emmys, including a third consecutive best drama for Mad Men. The night’s biggest surprise may have been Top Chef knocking off seven-time defending winner, CBS’ The Amazing Race for outstanding reality.

HBO swept all eight Emmys in the longform category, with Temple Grandin winning five and my absolute personal favorite, The Pacific, taking home the Emmy for Outstanding Miniseries. With its seven Creative Arts Emmy wins from the previous weekend, and single Primetime Emmy, The Pacific took home the most hardware of 2010.    

Jimmy Fallon was exceptional, providing humorous genre introductions by song, spot-on impressions of Green Day’s Billie Joe Armstrong and Elton John and a fantastic opener that will surely be a viral hit.

With the Emmys under wrap, all attention is now focused on the fall primes and with premieres starting in three weeks, stay tuned for a preview of the fall lineup and our take on which shows will fly or die.

A complete list of the winners is available here.
Photo credit: Associated Press
Categories: Advertising, People, Social Marketing
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