One of my favorite TV shows is Catch It Keep It on the Science channel. If you haven’t seen it, it’s a reality game show where everything from plasma TVs, motor scooters and high-end guitars to a year’s worth of beer is placed at peril by a highly creative Method of Destruction (MOD). Flamethowers! 50-foot [...]
I had the pleasure of attending the sixth annual Marketing to Moms (M2Moms) Conference in Chicago last month. This is the third time I’ve attended the conference, and, as in past years, I did not come away disappointed. Over two and half days, there were 21 sessions with presenters from some of the top consumer brands: [...]
The early ’60s were the heyday of advertising on Madison Avenue. Three-martini lunches, lavish expense accounts, skinny ties and bouffant hairstyles. The great AMC series Mad Men has brought this era to life every week. Amazingly, the advertising business today has some similarities to the way it was 50 years ago. But there are a [...]
Snoop Dogg meets SEMA
Variety of marketing techniques employed at 2010 Auto Trade Show
The first thing you notice at the 2010 SEMA Show: The recovery of the meetings and convention business is slowly crawling back to health – which is good news for Las Vegas. The SEMA Show, held this week in Sin City, is an automotive specialty performance products trade event put on by the Specialty Equipment [...]