Let me guess, you know what you’re doing on your next vacation. You have a plan for that. And you’ve started a retirement account for yourself or a college fund for your children — another plan. OK, I bet I win this one: do you have a plan for your network? Take comfort, you’re not [...]
Flattery Can Get You Everywhere…Even Places You Don’t Want To Be
Beware of unsolicited pitches
You’re bound to meet up with these folks at least once in your PR career. They’re the people who call you with a sales pitch about doing a 3 to 5 minute television segment on your company or its products — or a highly visible feature article. The TV segment will purportedly air as part of [...]
Cleveland Rocks 2010: Rockin’ PR in the C.L.E.
PRSA awards recognize this year's outstanding work
I’m proud to report back from the 2010 PRSA Cleveland Rocks luncheon that the Fahlgren Mortine Cleveland office earned six awards on behalf of six different clients. The honors recognized outstanding campaign and project work in various categories including business-to-business marketing, brand and reputation management, brochures, media kits and advertorials. (more…)