Aperture Fahlgren Mortine
Contact: 1.800.731.8927 or
  • Advertising
  • Digital
  • Public Relations
January 2011 Archive
January 19th, 2011

Wikipedia: No Longer No-Man’s Land for PR Professionals

Five Wikipedia Rules to Live By

  • Digg
  • del.icio.us
  • StumbleUpon
  • Facebook
  • Google Bookmarks
  • Ma.gnolia
  • Print
By Wendy Schweiger, Vice President
Be the first to comment »

Public Relations on Wikipedia“Understanding the culture is the key to putting up an article that sticks.”  Fernando Rizo, head of digital media, Ketchum Pleon UK It is a long-held view that Wikipedia is a venue hostile to PR professionals.  Often a first stop for anyone getting up to speed quickly on a topic, this vast bastion of information [...]

+ Read entire article

Categories: Public Relations, Social Marketing
Tags: Marketing Communications, Public Relations, Wikipedia, Wikipedia guidelines
January 18th, 2011

My First Two Weeks at Fahlgren

Early reflections on agency life

  • Digg
  • del.icio.us
  • StumbleUpon
  • Facebook
  • Google Bookmarks
  • Ma.gnolia
  • Print
By Rachel Driskell,
Be the first to comment »

rachel_and_katherineLast Friday marked the end of my second week at Fahlgren, and needless to say, I have already learned a lot. I came to Fahlgren for the opportunity to use the great experience I gained while working at Nationwide Children’s Hospital. While there, I worked with someone who had recently worked at Fahlgren Mortine Public [...]

+ Read entire article

Categories: Advertising, People
Tags: agency culture, culture, Healthcare, healthcare marketing, new job
January 6th, 2011

The Buzz About Brands

Changing your logo without changing who you are

  • Digg
  • del.icio.us
  • StumbleUpon
  • Facebook
  • Google Bookmarks
  • Ma.gnolia
  • Print
By Kyle Younkman,
There is 1 comment »

starbucks_logos_over_timeAll across the Web, people are buzzing about the coffee giant Starbucks. Not for their handcrafted drinks or artisan breakfast sandwiches. And not for their use of the ultra high-end gleaming stainless steel brewing machine, the Clover, to brew a superior cup of joe in select locations. No, the buzz is about the recent change [...]

+ Read entire article

Categories: Advertising
Tags: Branding, brands, Creative, Design, icons, logos, Paul Rand, Starbucks, technology
January 5th, 2011

You Do What?

Some companies get carried away with self descriptions. 

  • Digg
  • del.icio.us
  • StumbleUpon
  • Facebook
  • Google Bookmarks
  • Ma.gnolia
  • Print
By Marsha Hall, Senior Counselor
Be the first to comment »

My horse, DiamondI am shopping for a new saddle for my trail horse. While this may seem a simple task, it has proven daunting as there are hundreds of saddle makers and thousands of models.   During my weeks of shopping, companies have lured me by promising innovative design and space age technology. One company guaranteed an “unparalleled [...]

+ Read entire article

Categories: Public Relations
Tags: company descriptions, Corporate Communications, description, Marketing Communications
  • About Us

    • Industries
    • Capabilities
    • Work
    • News
    • Contact Us
    • Directions
    • Request Credentials
  • Subscribe to RSS-Feed
  • Related Links

    Advertising
    Digital
    Public Relations
  • Recent Posts

    • The Careful Balance of Work and Life
    • Media Training: Not Just for Interviews
    • Fahlgren Mortine Brings Home Best of Show at 2013 Dayton PRism Awards
    • Ad Industry Goes to Washington
    • Putting the ‘Social’ in Social Media
  • Categories

    • Advertising
    • Digital
    • Media
    • People
    • Public Relations
    • Social Marketing
  • Archives

    • June 2013
    • May 2013
    • April 2013
    • March 2013
    • February 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012
    • September 2012
    • August 2012
    • July 2012
    • June 2012
    • May 2012
    • April 2012
    • March 2012
    • February 2012
    • January 2012
    • December 2011
    • November 2011
    • October 2011
    • September 2011
    • August 2011
    • July 2011
    • June 2011
    • May 2011
    • April 2011
    • March 2011
    • February 2011
    • January 2011
    • December 2010
    • November 2010
    • October 2010
    • September 2010
    • August 2010
    • July 2010
    • June 2010
    • May 2010
    • April 2010
    • March 2010
    • February 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • August 2009
    • July 2009
    • June 2009
    • May 2009
    • April 2009
    • March 2009
    • February 2009
    • January 2009
    • December 2008
    • November 2008
    • October 2008
    • September 2008
    • August 2008
    • May 2008
  • Search

  • Fahlgren Mortine Public Relations, among PRWeek's Top 30 firms nationally, offers a full range of corporate and marketing public relations services to clients looking to build brands, influence public opinion and enhance reputation. Work is local, regional and national in scope and includes consumer, business-to-business, health care and information technology sectors. Located in Columbus, Ohio, Fahlgren Mortine is a member of the IPREX worldwide network.
  • Recent Comments

    • Julie Russo on The Careful Balance of Work and Life
    • Lara Kretler on Report from the 2013 PRWeek Awards
    • Julie Russo on Report from the 2013 PRWeek Awards
    • Kailyn on Was the Tweet Mightier than the Ad?
    • Janelle Huelsman on Was the Tweet Mightier than the Ad?
  • Blogroll

    • Bad Pitch Blog
    • IPREX Voices
    • PRSA
    • PRWeek Editors’ Blog
    • The Firm Voice
  • What we’re tweeting

      Follow us on Twitter!
    • Authors

      • Aaron Brown
      • Allen Pfenninger
      • Alyssa Smith
      • Amanda Bibbee
      • Amanda DeCastro
      • Amy Dawson
      • Ann Marcum
      • Ann Oliver
      • Ashley Moyer
      • Beth Mehlberth Whelley
      • Bill Black
      • Bill Fioritto
      • Bobbie Termeer
      • Bobby Ritzi
      • Bryan Haviland
      • Brynn Bookman
      • Callie Crum
      • Cari Steiner
      • Carissa Richardson
      • Carol Merry
      • Charlotte Halliday
      • Christopher Washington
      • Christy Bykowski
      • Chrystie Reep
      • Claudia Dattilo
      • Dave Chlastosz
      • Debbie Orth
      • Dennis Brown
      • Ellen Van Etten
      • Emilie DeLong
      • Emily Lauer
      • Erin Pope
      • Gary Ramsey
      • Gretchen Steinmiller
      • Hartley Suter
      • Holly Michael
      • Irene Alvarez
      • Jacey Jenkins
      • Janelle Huelsman
      • Jennifer McQuiston
      • Jenny Fuerst
      • Jodi Sparks
      • John Kirk
      • John Stertz
      • Julie Russo
      • Kailyn Longoria
      • Karen Bailey
      • Katherine Zuehlke
      • Kathleen Ramirez
      • Katie Riehl
      • Kellie Celia
      • Kelly Malone
      • Kimberly Miles
      • Krista Sanford
      • Kristan Leedy
      • Kristin Margolin
      • Kyle Younkman
      • Lara Bachelder
      • Lara Kretler
      • Lisa Morales Cook
      • Lisa Morales Cook
      • Liz Sidor
      • Marcia Chocinsky
      • Mark Berry
      • Marsha Hall
      • Marty McDonald
      • Marty McDonald
      • Meghann Naveau
      • Melissa Carney
      • Melissa Dykstra
      • Meredith Quinn
      • Mike Hogan
      • Molly Borchers
      • Natasha Baker
      • Neil Mortine
      • Nicole Sutton
      • Patrick Gallagher
      • Paul Vetter
      • Pete McGinty
      • Rachel Driskell
      • Rachel Esterline
      • Ray Hancart
      • Sam Williams
      • Sarah Lack
      • Scott Stripe
      • Stephanie Interliggi
      • Stephen Bruning
      • Stu Holmes
      • Tiffany Smith
      • Tony Castillo
      • Vince McMorrow
      • Wendy Jenkins
      • Wendy Schweiger

    Contact: 1.800.731.8927 or

    • Charleston
    • Cincinnati
    • Cleveland
    • Columbus
    • Dayton
    • Ft. Lauderdale
    • Parkersburg
    • Toledo
    • Fahlgren Inc.
    • Contact
    • Careers
    • News
    Fahlgren Inc © 2010 Powered by GRIPelements