Ansell, our client of more than 18 years, came to us looking for a way to promote a new style of safety gloves, their first to feature flame-resistant technology and cut protection together. After a few concepts and a couple months of work, we are inviting the safety community to “shake the hand of awesome.” [...]
You Aced the Test…Now What?
Supplement your education with a top-notch PR internship.
There’s nothing quite like the feeling of accomplishment of making the grade on a test or getting a great score on a final project. But what about putting your classroom skills to work? In college, I had numerous internships that helped me supplement my classroom instruction and stretch the skills I was learning. I drafted [...]
Location-based applications gained a lot of momentum in 2010, nearly tripling the number of users from 2009 (from 12.3 million in 2009 to 33.2 million in 2010). A big reason for the increase in popularity was the highly publicized launch of Facebook Places, which was followed by an outpouring of press for other location-based programs [...]
She Loves Me. She Loves Me Not.
Our Ever-Changing Relationship with Social Media
Social media. I think many of us have a love/hate relationship with it. We love it when we can connect with family and friends, share photos and event invitations, and keep up with the brands, products and services we’re interested in. We hate it when our children are exposed to bullying, an obnoxious high school [...]
My wife and I were visiting our son, who is working there on an off-the-grid, organic farm for room and board. We stayed on the farm in something called a yurt because Kyle didn’t address our housing situation on a timely basis. We showered outside in cold water, ate fresh tropical fruit from the farm, [...]
As users spend more and more time online, it is no surprise that 2011 is predicted to be a record-breaking year in online spending. One area forecasted to grow is paid search, and for good reason: paid search is (among other things) a great way to increase traffic to a site; it’s measurable, and best of [...]
Lessons from the Client Side
What agencies can learn from the world of healthcare
Before I joined Fahlgren (seven years ago this month), I spent my entire career working for hospitals and health systems. For some in the agency world, hiring a person with no agency experience is out of the question. But now that I’ve been on “the dark side” for a while, I’ve been able to apply [...]
Fahlgren Mortine: Miracle-Gro for the New PR Pro
Three life lessons from a PR intern
When I walked into Fahlgren Mortine Public Relations for my first day of work as a post graduate intern, I distinctly remember having feelings of comfort, confidence and even a small hint of relaxation. I loved the people I already knew at Fahlgren, and I was excited to meet more. I was confident I could [...]
Can B2B Companies Build Successful Online Communities?
Best practices to ensure B2B community success
Every day it seems like I come across another online community. Dog lovers, 20-something bloggers, ice chewing (I kid you not), and the list goes on. And it’s not just me. Hundreds of community sites are launching on the Internet — some are successful, but many are not. In fact, the statistics can seem scary: the [...]
Ding Dong, the News Release is Dead. (Or is it?)
Has social media killed the news release?
In a Forbes article last week, writer Aaron Perlut contends that news releases are worthless in today’s social media age. I did some asking around here at Fahlgren Mortine, and this theory drummed up some interesting debate. After all, we’re still writing releases for our clients — and certain media are still asking for them. [...]