The halls of Ohio University’s journalism school were a somewhat intimidating place to be in the 2009 – 2010 school year, my senior year of college. Despite offering us a prestigious education, it couldn’t shield us from the rapidly changing media landscape and our parents’ pleas to change majors. We were told that journalism was [...]
It’s hard to believe that two weeks have already gone by and my time at Fahlgren Mortine has come to an end. After taking a few days to reflect on what I have learned, I have decided that the best part of this experience is that I will be able to share my first-hand experiences [...]
When Measuring PR, Only (Certain) Outcomes Matter
The argument for qualitative results
For decades, the public relations industry has wrestled with the question of measurement. Unlike its brethren disciplines of advertising and marketing, public relations counselors have long struggled to properly position public relations programs in quantifiable terms. With so many messages hitting so many of the same audiences targeted by PR programs in so many ways, [...]
My question is this — and I’d love to hear your thoughts: does a “B or C-list” actress (think Crystal Bernard) consider herself fortunate to have really broken into acting — solidly, way beyond waiting tables on the side — or does she beat herself up about never having made it to Julia Roberts-level acting [...]
Usually, it’s the students who do the learning. During the past week, however, I have been spending my time learning how an agency operates in the age of social media. (more…)
Name one of your favorite brands. Now think about your choice. Do you like that brand because of something it says, or because of something it does? Chances are you’re more drawn to a brand because of the way it acts, because of the response it asks of you, framing your own action toward it. [...]