Fahlgren Mortine Launches Logo
New Look Better Reflects the Brand and Vision for the Company
After announcing the unification of our brands and name change to Fahlgren Mortine in the spring, today we launched a new logo to better reflect the future of the agency. “With the ‘Think Wider’ mantra [that came out of our brand workshops], we created a new icon that represents an aperture through which we gain a [...]
There was a nice article in this weekend’s Wall Street Journal where columnist Carl Bialik dove into measuring the value of media coverage. Fortunately, Carl’s article supports the conclusions that ad equivalencies (AVE) and a multiplier effect on standard circulation are unimportant numbers in our business. Contrary to the quote from Katie Paine, who said [...]
All “Fore” Gardening
Fahlgren Mortine's Cleveland team brings new meaning to community gardening
When our Cleveland office team was presented the opportunity to “adopt” one of the planters outside our office building located at 1100 Superior Avenue, many of us jumped at the chance to participate. (more…)
TheDEN Adds Two More Awards to its Collection
Ohio Interactive Awards and CASE Recognize Blog's Success
Students…alumni…faculty…parents…the media – a university’s communications need to reach a wide variety of audiences. Wouldn’t it be great if there were a simple way to speak to all of them at once? That’s what Fahlgren Mortine’s digital team was able to do for Denison University with the creation of TheDEN, a blog that is now [...]
It’s been about six months since my last post about news from the Cleveland office, so I thought it was time to share some of our exciting initiatives. As you’ll read from just these few examples, we’ve been busy! (more…)