I started thinking about brands that influenced me at an early age before I even understood the concept of “brand.” The best brands are often those that stay with you throughout childhood and into adulthood, evoking memories along the way. One brand that comes to mind that has stayed with me over the years is [...]
Fahlgren Mortine is a special place. I don’t mean to sound like the mushy, sentimental intern, but I’m grateful for the short 12 weeks I’ve spent in the Cleveland office. I’ve grown as a young public relations professional and learned valuable lessons that I’ll carry with me as I start my career. (more…)
10 tips for blogger relations
What you need to know about bloggers before hitting send
Blogger relations should be a tool within every marketer’s toolbox. In fact, depending on who your audience is, a blog may be one of the best ways to reach them. According to a study by Nielsen and BlogHer, blogs help consumers decide how they spend their money. Almost half (47%) of U.S. blog readers tap into [...]
Within 72 hours after the world swooned over Princess Katherine’s wedding dress, and within a few hours after the release of the now iconic photo from the President’s Situation Room, a bunch of us decided to lock ourselves up in a room together for two nights running to complete our own next big happy news [...]