It’s a Four-Peat!
Fahlgren Mortine earns top spot in Columbus CEO's Best of Business Fourth Year in a Row
Thank you to everyone who voted for Fahlgren Mortine in Columbus CEO’s annual Best of Business issue, which hit newsstands this week. For the fourth year in a row, Fahlgren Mortine has been named to the top spot in the PR firm category (in 2008, the first year of voting, Fahlgren Mortine tied for the [...]
Play-Doh, Popsicle Sticks and Pitches
The importance of empathy in media relations
Recently, I was sitting with my thumb knuckles wrapped in masking tape, surrounded by strangers playing with PVC pipe, popsicle sticks and Play-Doh, and it made me think about media relations. (Writing tip No. 33: Never question the source of your inspiration. It’s like a no-hitter or Fight Club. You don’t talk about it. Have [...]
When you work at a full-service communications agency, you are submerged in several different, ever-changing industries. You see first-hand the intense pressure clients are under to remain competitive. Every day, companies are being forced to adapt faster, become smarter and communicate better than ever before. In the land of now, we expect quick results. (more…)
When Messages Count the Most
Don't overlook your best marketing assets - your employees
Like many of my colleagues, I frequently fly the friendly skies. Baggy of toiletries in one hand and briefcase in the other, I cruise through security on auto-pilot. Even as a marketer, I’m overwhelmed by the messages that surround me – to the left and right, beneath my feet as I briskly make my way [...]
How do you benchmark when you’re the leader?
Navigating social media’s uncharted waters as an innovator
In the creative world of communications and marketing, we’re always aiming to find that perfect balance between strategy and innovation, imagination and practicality, ingenuity and ROI. When you strike that sweet spot, there’s nothing but happy clients, engaged consumers, agency awards, fireworks, unicorns and rainbows. Until it comes time to benchmark your results. It’s then [...]
Bryan Haviland, our chief officer of operations, and I had the pleasure yesterday of representing Fahlgren Mortine at the PR News Digital PR Awards luncheon in New York City. At the event, three Fahlgren Mortine entries were recognized as national finalists among some of the biggest brands in business and marketing. According to the PR News website, [...]