Back in November, I began contacting editors I’ve worked with through the years to inquire about opportunities for clients in the New Year. Even though some editorial calendar opportunities were three or more months out, I began outreach to get a jump on the competition. A funny thing happened … editors emailed/called me back with [...]
I recently made a 230-mile detour to deliver birthday presents to my four-year-old niece, Halle. She loved the special markers she could use to custom color her new washable stuffed horse. Only a few minutes passed, however, before she discarded the horse, hopped onto the couch and thrust her new book into my lap for [...]
Strategic Social Media Never Sleeps
How to ensure your social media program works around the clock.
When you returned to the office this week after a few days off for the holiday break, did you know if any surprises would be waiting for you on your social media profiles? At Fahlgren Mortine, we recommend that social media should ideally be monitored at all times as part of a responsible online reputation management program. This [...]