Fighting Back
Orbitz comes out swinging in defense of Mac vs. PC results-targeting, but is still left with a black eye
It was a slow sports day, so I flipped on NPR on my drive home from work and heard something that made me want to jump out of my car seat. The NPR host wrapped up a news brief about the Orbitz story that had broken that day by saying: “So if you own a [...]
What happens when you get a group of more than 700 travel bloggers and travel industry professionals together in the mountains of Colorado? In addition to high altitude deliriousness, you get #TBEX as a trending topic on Twitter for five days in a row. Now in its fourth year, the travel blogger exchange conference (TBEX) [...]
Each year a couple lucky members of the media team take a trip to Detroit to attend the network upfronts. Wikipedia describes an upfront as: “a meeting hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main [...]
A couple of weeks ago, a professional acquaintance sent me a link to a video, Sh*t Cyclists Say, with a note, “some of these are pretty funny.” When I got around to viewing the video I agreed. Produced by peopleforbikes.org the video captured perfectly the self-absorbed, tech-obsessed, pseudo-expert biker with an inflated sense of his [...]
Do you work for or advise a fast-growing company that is thinking about going public? Or a privately owned business that has had difficulty finding the capital it needs to grow? Help is on the way in the form of a new law intended to spur job creation by relaxing the regulatory burdens of raising [...]
I recently attended the Public Relations Society of America’s and The Press Club of Cleveland’s annual Strengthening Your Pitch event at Progressive Field, home of the Cleveland Indians. A panel of journalists representing broadcast, print and online media offered advice to help media relations mavens hit more home runs. (more…)