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September 2012 Archive
September 28th, 2012

Playing a Part in the Next Big idUS

Fahlgren Mortine embraces local innovation and design initiative

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By Janelle Huelsman, Account Executive
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This post was co-authored by Amy Harman. Columbus is known for many things—top notch colleges and universities, a great culinary scene, family-friendly attractions, like the No. 1 ranked zoo and science center, and the world’s largest library cooperative, to name a few. (more…)

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Categories: Advertising, Digital, Media, People, Public Relations, Social Marketing
Tags: 200Columbus, Columbus, events, idUS, Innovation
September 24th, 2012

2012 Primetime Emmys: Homeland Lives up to Potential

Hidden behind familiar faces, the gap between broadcast and cable programming widens

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By Bobby Ritzi, Media Planner/Buyer
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On the surface, last night’s 64th annual Primetime Emmy Awards was a semi-entertaining, relatively un-newsworthy three hours of television. Host Jimmy Kimmel managed to grab some laughs and did keep the show moving on time, but overall, he fell short of rival Jimmy Fallon’s previous performance. Homeland (surprise!) and Modern Family (yawn!) came away the [...]

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Categories: Media
Tags: Cable, Emmys, television
September 21st, 2012

Four Things I Learned From PRWeek Editor Steve Barrett

Roundtable discussion focused on emerging trends in PR and communications industry

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By Kailyn Longoria, Associate Vice President
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Last week, Fahlgren Mortine had the pleasure of not only hosting the fall gathering of IPREX, but also welcoming the editor-in-chief of PRWeek, our industry’s trade magazine, Steve Barrett. (more…)

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Categories: Advertising, Digital, Media, People, Public Relations, Social Marketing
Tags: Integrated Agency, IPREX, PRWeek, Steve Barrett
September 19th, 2012

What to Watch This Fall, Part 7

Last Resort on ABC

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By Marcia Chocinsky, Senior Media Planner/Buyer
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Throughout the summer, Fahlgren Mortine’s media department will be showing pilot episodes of new fall programming from this year’s upfronts in Detroit. In this series, a different author each week will be blogging their reactions, as well as those of the group of viewers, to some of the new shows airing this fall. There is [...]

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Categories: Media
Tags: ABC, drama, Last Resort, upfronts
September 14th, 2012

Fahlgren Mortine Blog Series, What to Watch This Fall, Part 6

The Mob Doctor on Fox

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By Brynn Bookman, Associate Media Planner/Buyer
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Throughout the summer, Fahlgren Mortine’s media department will be showing pilot episodes of new fall programming from this year’s upfronts in Detroit. In this series, a different author each week will be blogging their reactions, as well as those of the group of viewers, to some of the new shows airing this fall. This week, [...]

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Categories: Media
Tags: Fox, The Mob Doctor, TV shows, upfronts
September 10th, 2012

Eight Takeaways from Content Marketing World 2012

Content marketing for B2B and B2C businesses share similar principles

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By Dennis Brown, Senior Vice President
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Columbus was lucky enough to host Content Marketing World 2012 on September 4, 5 and 6. In only its second year, the conference seems to have found an audience—about 1,000 professionals attended this year’s event—and is bringing needed attention and focus to content marketing. (more…)

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Categories: Social Marketing
Tags: b2b, B2C, Content Marketing, Content Marketing World
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