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September 28th, 2012

Playing a Part in the Next Big idUS

By Janelle Huelsman, Account Executive

Fahlgren Mortine embraces local innovation and design initiative

This post was co-authored by Amy Harman.

Columbus is known for many things—top notch colleges and universities, a great culinary scene, family-friendly attractions, like the No. 1 ranked zoo and science center, and the world’s largest library cooperative, to name a few.

Columbus has also been rising as a creative incubator. Now through the joint efforts of 200Columbus, key collaborators and sponsors, the city is coming together  to share this story with the world via idUS (pronounced i-dee-us), an 11-day celebration of innovation and design.

As part of Fahlgren Mortine’s work with 200Columbus, we’ve been fortunate to be involved with advertising, media relations and social media efforts for idUS. The inaugural celebration starts today (Friday, Sept. 28) with the idUS Launch Party, and runs through Oct. 8. idUS includes a collection of diverse events from the launch of Columbus College of Art & Design’s MindMarket,and interactive workshops, called CoLabs, to the Columbus Mini Maker Faire and Innovate Columbus. Other exciting events include TEDxColumbus, Design Week, Summit on Sustainability, Film Festival of Columbus (FFOCOL), and the Wexner Center’s Creative Engines. Also happening during the idUS celebration is EcoSummit, a gathering of the world’s top environmental minds, making its U.S. debut in Columbus.

We’ve posted about our involvement in the local community before – from our clients and associates’ volunteer efforts to recognition we’ve earned – and we’re proud to be a part of a celebration that  showcases Columbus’ future as a free-thinking launch pad of creativity, innovation and design.

If you’re interested in attending any of the idUS events, tickets are available online.

Whether or not you’re able to attend idUS, join the online discussion through Twitter and Facebook, and follow the idUS Twittter hashtag, #idUS.

Categories: Advertising, Digital, Media, People, Public Relations, Social Marketing
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