Have you ever found yourself watching a television commercial or looking at a print or online campaign and thinking, “how did they do that?” I’ve had the privilege of working on a variety of television spots and campaigns and I often ask that exact question on-set, “how are we doing this?” Seeing the finished product, [...]
When I moved into my 650-square-foot, one-bedroom apartment about a year ago, I decided to pare down my belongings and declutter. Part of eliminating my extra “stuff” was a concerted effort to live a more budget and environmentally friendly lifestyle, and for me, that meant not having a television set or installing cable. (more…)
Digital Drama: Election 2012
Who's winning the social media battle of the 2012 presidential race?
After President Obama’s success using social media to raise money and rally votes in 2008, we’re seeing a lot of media coverage in this election cycle about which side is winning on the social media front. Unlike 2008, both campaigns are waging aggressive and innovative social media campaigns. (more…)
Global Public Relations from an Independent Firm: For Real
Thoughts from an IPREX meeting in Paris
Last Thursday night, I had dinner at the oldest house in Paris, Auberge Nicolas Flamel, of Harry Potter and the Sorcerer’s Stone fame. The story goes, so our hostess said: Nicolas Flamel discovered a stone that turned lead to gold. (more…)
TEDx Columbus Showcases City’s Intellect, Creativity and Heart
Scientists, Educators, Engineers, and Artists Share “The Future Revealed”
When I came to Columbus in the early 1980s, leaving behind a Cleveland economy in which there were no jobs for college graduates, I felt like I had taken a trip opposite that of Dorothy in the Wizard of Oz. I had fallen asleep in a world of color and culture and woken up in [...]
Going Head-to-Head. Daring or Desperate?
Samsung is using the same strategy as Mitt Romney. It seems to be working for them.
I was skeptical when I read about Samsung’s new ad campaign poking fun at Apple enthusiasts waiting for the new iPhone 5. (I know they did the same thing with the iPhone 4, but it didn’t generate nearly the buzz of this new campaign, which was fueled by the patent battle between Samsung and Apple.) [...]
Are you a Fire, Earth, Air or Water?
Becoming a better leader starts with an understanding of oneself
Recently, I was fortunate enough to be accepted into the Cleveland Bridge Builders Class of 2013. According to the Cleveland Leadership Council, Bridge Builders is “a 10-month leadership development and civic engagement program for committed civic leaders.” In short, that means over the next year I hope to develop the leadership skills and local business [...]