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Posts by Aaron Brown
Aaron Brown

Aaron Brown
Vice President
Aaron’s primary area of focus is business-to-business communications with a specialization in material handling and manufacturing industries. In this role, he works with global brands such as Cardinal Health, Crown Equipment, Emerson and Exel on various communications projects including new product introduction, issues management, thought leadership and competitive differentiation. His secondary area of focus is public affairs and community relations through collaborative projects with associations and municipalities. He’s earned numerous awards from the Public Relations Society of America for outstanding public relations campaigns and tactics, including a “Best of Show” honor from the Dayton PRSA chapter. In 2003, Central Ohio PRSA recognized him as the chapter’s “Rising Star.” In his ninth year with Fahlgren Mortine, Aaron is also involved with advancement of the agency’s business-to-business industry group, new business initiatives and staff development.


March 2nd, 2012

PRWeek Awards 2012

Why We Win Every Day

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By Aaron Brown, Vice President
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I’m writing from the Grand Hyatt in New York City, where the 2012 PR Week Awards concluded last night. Fahlgren Mortine was recognized as one of five national finalists for “Agency of the Year” in our revenue category. And, I am beyond proud to report that my colleague and senior account executive Cari Steiner earned [...]

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Categories: Advertising, Digital, Media, People, Public Relations, Social Marketing
Tags: award winner, ceremony, honor, PRWeek awards, Young PR Professional of the Year
December 2nd, 2011

Hot in Cleveland

Fahlgren Mortine Takes Home a Dozen PRSA Awards at Cleveland Rocks

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By Aaron Brown, Vice President
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The cast and crew of Fahlgren Mortine’s Cleveland office may not include Betty White or Valerie Bertinelli, but they sure are “Hot in Cleveland” these days! I’m proud to report that Fahlgren Mortine was one of the most recognized companies today at the annual PRSA Cleveland Rocks Awards luncheon. (more…)

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Categories: Public Relations
Tags: awards, Cleveland, Cleveland Rocks, PRSA, scholarships
October 5th, 2011

Three Honored at PR News Digital PR Awards

Integrated Programs Recognized in NYC

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Bryan Haviland, our chief officer of operations, and I had the pleasure yesterday of representing Fahlgren Mortine at the PR News Digital PR Awards luncheon in New York City. At the event, three Fahlgren Mortine entries were recognized as national finalists among some of the biggest brands in business and marketing. According to the PR News website, [...]

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Categories: Digital, Public Relations
Tags: Ansell Healthcare, awards, Crown Equipment, digital PR, Donate Life Ohio, Facebook application, finalists, online safety community, PR News, social media, social media newsroom, think wider
June 27th, 2011

Calculating ROI in PR Starts with Research

Organizations can’t afford to skip it.

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By Aaron Brown, Vice President
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Fairbridge 2011-06-16 12-13-55There was a nice article in this weekend’s Wall Street Journal where columnist Carl Bialik dove into measuring the value of media coverage. Fortunately, Carl’s article supports the conclusions that ad equivalencies (AVE) and a multiplier effect on standard circulation are unimportant numbers in our business. Contrary to the quote from Katie Paine, who said [...]

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Categories: Advertising, Public Relations
Tags: advertising equivalent, AVE, measurement, planning, pr, Public Relations, research, ROI, strategy
June 2nd, 2011

Making Waves on the Shores of Lake Erie

Exciting Projects Completed, Underway

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It’s been about six months since my last post about news from the Cleveland office, so I thought it was time to share some of our exciting initiatives. As you’ll read from just these few examples, we’ve been busy! (more…)

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Categories: Advertising, Digital, Media, Public Relations, Social Marketing
Tags: Branding, City of Wadsworth, Cleveland, Cliffs Natural Resources, Cliffs witness, commercials, DEVO, Experience for Life, Kent State University, Kidde, Mark Mothersbaugh, Medina County, Northeast Ohio, Portage County, research, Sherwin-Williams, smart grid technologies, witness campaign
December 3rd, 2010

Cleveland Rocks 2010: Rockin’ PR in the C.L.E.

PRSA awards recognize this year's outstanding work

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By Aaron Brown, Vice President
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clevelandrocks2010forfmprblogI’m proud to report back from the 2010 PRSA Cleveland Rocks luncheon that the Fahlgren Mortine Cleveland office earned six awards on behalf of six different clients. The honors recognized outstanding campaign and project work in various categories including business-to-business marketing, brand and reputation management, brochures, media kits and advertorials. (more…)

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Categories: Public Relations, Social Marketing, Uncategorized
Tags: advertorials, agency, awards, brand management, brochures, Business to Business, Cleveland Rocks, Corporate Communications, Internal Communications, Investor Relations, Marketing Communications, media kits, Networking, PRSA, Public Affairs, reputation management
February 10th, 2010

Basic Grammar. Come On, People.

Grammar rules.

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By Aaron Brown, Vice President
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Heute: BuchstabensuppeI really can’t believe I’m blogging about grammar. I vividly remember sitting in my precision language course at the E.W. Scripps School of Journalism at Ohio University. I was afraid of grammar. The professor told us, “One day, you’ll be listening to the radio or watching the news and you’ll become frustrated with the bad [...]

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Categories: Public Relations
Tags: AP Style, bad grammar, Business to Business, Corporate Communications, Internal Communications, Journalism, Marketing Communications, news media, proper grammar
February 3rd, 2010

Time to Upgrade Your GPS

Spokespeople: it's time for a tune-up.

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CompassThere’s no question your business has changed in the past year. You’re probably looking forward to launching that new product or service that had been shelved because of tightened budgets. You’ve got things to say about your business. You want customers, analysts, media, bloggers and maybe even competitors to know how you’re better – and [...]

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Categories: Public Relations
Tags: b2b, Business to Business, Corporate Communications, interviewing skills, Marketing Communications, media relations, media training, Public Relations, spokesperson training
August 24th, 2009

An Extended Blogcation

Hey, where've you been?

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SwingingIt’s been about seven months since my last blog post. Let’s call it a blogcation. Well, an extended blogcation. Maybe a blogaticcal? Regardless, it’s been awhile and here’s why: blogging is hard. Considering how many of my B2B clients are interested in starting blogs, I’m glad that they haven’t rushed into the decision to move [...]

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Categories: Public Relations, Social Marketing
Tags: b2b, blogging, Business to Business, communication
January 20th, 2009

What Makes a Big Speech Great?

The details.

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By Aaron Brown, Vice President
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I’m wondering this morning what Barack Obama’s speechwriting team is thinking a few hours before he delivers the inaugaral address as the 44th President of the United States.  Are they reworking paragraphs based on last-minute feedback from the President-Elect? Are they bantering among one another on the context of a specific word? Are they worried [...]

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Categories: Public Relations
Tags: Business to Business, communications, Corporate Communications, Internal Communications, obama speech, Public Relations, speech writing, what makes a good speech, writing
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