Amy Dawson has 25 years of experience in healthcare marketing and public relations. In her role as executive vice president at Fahlgren Mortine, she collaborates with clients on the strategic development and implementation of numerous overall brand initiatives, ensuring integration across the entire promotional mix. Posts by Amy Dawson
Amy Dawson has 25 years of experience in healthcare marketing and public relations. In her role as executive vice president at Fahlgren Mortine, she collaborates with clients on the strategic development and implementation of numerous overall brand initiatives, ensuring integration across the entire promotional mix. February 13th, 2013
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Client: “I love that ________ .” (insert one of these options: photo, sentence, headline, graphic, banner ad, layout or alternative of your choice). Account Architect: “That’s great. What about it do you like and why?” Client: “You’ve really captured the essence of the brand and created the sense of place that we’re looking for. The [...]
April 25th, 2012
Burgers Versus Bachelor’s Degrees
Why product and service marketing require different approaches
In our agency offices, I sit very close to our McDonald’s account team and am often amazed at how similar, but more so, how different it is to promote burgers vs. bachelor’s degrees. I’ve spent my entire career working in or with organizations that sell services, so it’s interesting to compare and contrast the approaches. [...]
April 2nd, 2012
“Pinspiration” Abounds
Popular site is addicting, but copyright concerns are on the horizon
Not long ago, a much younger female colleague introduced me to Pinterest. It’s amazing to see how much the site has taken off, and in a relatively short amount of time, as outlined in this great infographic on techcrunch.com. Now I am addicted to the virtual pinboard that lets me share photos of things I [...]
November 16th, 2011
Out of the Office and Into the Wild
An unconventional (but effective) client relationship kick-off
It’s not often that you get to go camping with your colleagues, much less your clients. But a few weeks ago, four of us from Fahlgren Mortine did just that. For two days, we joined our clients from St. Elizabeth Healthcare at Camp Joy in Clarksville, Ohio. The initial idea of camping was met with [...]
I recently made the pilgrimage with my family to Walt Disney World. My husband and I figured that, since our kids were past diapers and strollers, they might be able to appreciate and remember the experience. (more…)
February 22nd, 2011
She Loves Me. She Loves Me Not.
Our Ever-Changing Relationship with Social Media
Social media. I think many of us have a love/hate relationship with it. We love it when we can connect with family and friends, share photos and event invitations, and keep up with the brands, products and services we’re interested in. We hate it when our children are exposed to bullying, an obnoxious high school [...]
February 11th, 2011
Lessons from the Client Side
What agencies can learn from the world of healthcare
Before I joined Fahlgren (seven years ago this month), I spent my entire career working for hospitals and health systems. For some in the agency world, hiring a person with no agency experience is out of the question. But now that I’ve been on “the dark side” for a while, I’ve been able to apply [...]
The early ’60s were the heyday of advertising on Madison Avenue. Three-martini lunches, lavish expense accounts, skinny ties and bouffant hairstyles. The great AMC series Mad Men has brought this era to life every week. Amazingly, the advertising business today has some similarities to the way it was 50 years ago. But there are a [...]
October 12th, 2010
Physicians do an about face with social media
Take two tweets and call me in the morning
So most of us are on Facebook, right? But is your doctor? You’d be surprised how many medical practices are using social media as a way to engage their patients. It makes a lot of sense when you think about it, particularly for primary care physicians. As more and more patients take ownership of their [...]
September 27th, 2010
Competition on the Rise in the Higher Education Market
John Kirk, Senior Vice President/Creative Director, also contributed to this post. Kent State ads set university apart with prominent alumni
As parents of teenagers, both of us are beginning to think, albeit reluctantly, about where they’ll go to college. If you haven’t yet taken a look at colleges, you’ll want to do two things. First, save now and save often. And second, start paying attention, because there are so many options from which to choose. [...]