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Posts by Bryan Haviland
Bryan Haviland

Bryan Haviland
Chief Officer of Operations
As COO, Bryan keeps a watchful eye on all things Fahlgren. It’s something his 28 years in agency and corporate communications management experience have prepared him well for. Bryan spent 12 years at Fortune 100 companies Dow Chemical and Nationwide where he served as chief communications officer and oversaw all media relations and served as chief spokesperson for the company.


March 14th, 2011

When Measuring PR, Only (Certain) Outcomes Matter

The argument for qualitative results

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By Bryan Haviland, Chief Officer of Operations
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3For decades, the public relations industry has wrestled with the question of measurement. Unlike its brethren disciplines of advertising and marketing, public relations counselors have long struggled to properly position public relations programs in quantifiable terms. With so many messages hitting so many of the same audiences targeted by PR programs in so many ways, [...]

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Categories: Public Relations, Social Marketing, Uncategorized
Tags: Barcelona principles, executive, Marketing Communications, PR influence, PR measurement, PR outcomes, PR results, qualitative PR measurement, quantitative PR measurement, social media
July 20th, 2009

The Best Talent is the Talent You Keep

Holding steady.

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By Bryan Haviland, Chief Officer of Operations
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shoeSigns of the drawn-out recession have hit my inbox all year long.  A wide range of resumes and cover notes abound, some from professionals I’d love to recommend as hires, but most from those not so polished or qualified.  Among the more interesting: an impressive resume from a Criminology major (did she really think we [...]

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Categories: People, Public Relations
Tags: hiring, longevity, recession, recruitment, staffing, talent
January 7th, 2009

Breaking Through the New Media Haze

Being intelligent producers of content

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By Bryan Haviland, Chief Officer of Operations
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Cloudy mountainsAt a recent IPREX meeting, I heard a presentation from Tom Fiedler, the new Dean of the Boston University School of Communication, who addressed the group and its questions about how to best connect with people in the age of instant Internet communication. My takeaways from the presentation included: The Internet as the Florence of [...]

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Categories: Public Relations, Social Marketing
Tags: communication, content, Marketing Communications, technology, trends
September 30th, 2008

Answering the Question

What is public relations?

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By Bryan Haviland, Chief Officer of Operations
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Over thereI’ve been in the public relations field for 27 years. By most of society’s standards for success, that’s a good start on a lifetime career. I like to joke to colleagues in the profession that I’m living proof you can raise three kids through early childhood on a one-income PR salary (and major sacrifices from [...]

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Categories: Public Relations
Tags: career, PRSA, Public Relations
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