Bobbie leads and supervises all broadcast buying for Fahlgren Mortine. A rare breed of media buyer, Bobbie also has a very strong media planning background. She is exceptional at ensuring a media plan’s objectives and target audience goals aren’t lost during the process of broadcast negotiations. Bobbie is well known and highly regarded throughout the broadcast community for her uncanny, no nonsense approach to every negotiation. Her clients always receive the highest quality schedules at the lowest possible rates. Her account experience includes Bank One, Huntington Banks, United Bank, Donatos, Kroger, the Ohio Division of Travel and Tourism, VISIT FLORIDA and McDonald’s. Posts by Bobbie Termeer
Bobbie leads and supervises all broadcast buying for Fahlgren Mortine. A rare breed of media buyer, Bobbie also has a very strong media planning background. She is exceptional at ensuring a media plan’s objectives and target audience goals aren’t lost during the process of broadcast negotiations. Bobbie is well known and highly regarded throughout the broadcast community for her uncanny, no nonsense approach to every negotiation. Her clients always receive the highest quality schedules at the lowest possible rates. Her account experience includes Bank One, Huntington Banks, United Bank, Donatos, Kroger, the Ohio Division of Travel and Tourism, VISIT FLORIDA and McDonald’s. 
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In my job, I get to (have to) watch TV. As broadcast director at Fahlgren Mortine, I need to be aware of the environment in which we are placing advertising for our clients. So every year, I have to (get to) go to Detroit to be wined and dined by the networks at their “upfront” [...]
The world of radio measurement has been changing during the past few years, and it’s finally coming to Columbus. This month the Portable People Meter (PPM) made its debut in the Columbus market, and it will probably change how your favorite station sounds — if it hasn’t already! Arbitron is a media and market research firm [...]