After interning in account management at the agency in 2008, Bobby returned as assistant media planner/buyer after graduating from Wittenburg in the spring of 2009. His experience as an intern brings a unique perspective to his role on the media team and he has excelled at managing the varied responsibilities given to him.
He supports the team in day-to-day management of client campaigns in addition to gathering and making sense of research and analytics. Bobby’s creativity influences many ideas and recommendations for Fahlgren Mortine clients.
His client experience includes United Way of Central Ohio, West Virginia Lottery, Materion, City of Gatlinburg CVB and Balloon Time.
Posts by Bobby Ritzi
After interning in account management at the agency in 2008, Bobby returned as assistant media planner/buyer after graduating from Wittenburg in the spring of 2009. His experience as an intern brings a unique perspective to his role on the media team and he has excelled at managing the varied responsibilities given to him.
He supports the team in day-to-day management of client campaigns in addition to gathering and making sense of research and analytics. Bobby’s creativity influences many ideas and recommendations for Fahlgren Mortine clients.
His client experience includes United Way of Central Ohio, West Virginia Lottery, Materion, City of Gatlinburg CVB and Balloon Time.
September 24th, 2012
2012 Primetime Emmys: Homeland Lives up to Potential
Hidden behind familiar faces, the gap between broadcast and cable programming widens
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On the surface, last night’s 64th annual Primetime Emmy Awards was a semi-entertaining, relatively un-newsworthy three hours of television. Host Jimmy Kimmel managed to grab some laughs and did keep the show moving on time, but overall, he fell short of rival Jimmy Fallon’s previous performance. Homeland (surprise!) and Modern Family (yawn!) came away the [...]
August 22nd, 2012
Facebook Announces New Advertising Features
Small step in the right direction, but leap needed soon
Facebook announced last week that it would begin testing a program for brands to target users who haven’t liked the brand’s page yet, within the user’s news feed. Currently, that premium space is reserved for brands the user has already liked. Early screenshots show the ad clearly labeled as “sponsored,” with a large “Like Page” [...]
August 6th, 2012
Fahlgren Mortine Blog Series: What to Watch this Fall, Part 4
666 Park Avenue on ABC
Throughout the summer, Fahlgren Mortine’s media department will be showing pilot episodes of new fall programming from this year’s upfronts in Detroit. In this series, a different author each week will be blogging their reactions, as well as those of the group of viewers, to some of the new shows airing this fall. Well, you’re [...]
September 20th, 2011
Emmys Recap: I Could’ve Been Watching Football
Modern Family and Mad Men lead pack of repeat winners
Broadcast live for just the second time, The 63rd Annual Primetime Emmy Awards on Sunday lacked the excitement and flair that have usually made “television’s biggest night” a watchable two hours. Host Jane Lynch’s humor was no match for the slew of bad bits, painfully awkward introductions and bland acceptance speeches that plagued the ceremony. [...]
September 1st, 2010
New Shows & HBO Win Big at 62nd Primetime Emmys
Glee and Fallon combine for fun night celebrating television
The biggest names in television gathered once again for the 62nd Primetime Emmy Awards held Sunday night at the Nokia Theatre in downtown Los Angeles. Hosted by Jimmy Fallon and broadcast live nationwide for the first time, the ceremony’s spotlight was stolen by new shows, first-time winners, and HBO’s movie Temple Grandin. Modern Family grabbed [...]