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Posts by Carol Merry
Carol Merry

Carol Merry
Senior Vice President
Carol provides strategic investor relations, corporate communications and crisis management counsel to a variety of clients and leads the firm’s practices in those areas. Prior to joining Fahlgren Mortine, she was director of investor relations and corporate communications for Lexford Residential Trust, director of corporate marketing and communications for Cardinal Realty Services, Inc. and director of marketing services for the Knights Inn motel chain. Carol is a member of the National Investor Relations Institute (NIRI) and its Senior Roundtable, Editorial Advisory Board and Chapter Speakers Bureau, as well as being a founding member and director of the Central Ohio NIRI chapter. She is also a member of the Advertising Education Foundation national speakers bureau. Her community activities include serving as a trustee of Columbus Landmarks Foundation, Preservation Ohio and Chamber Music Columbus and a six-year judge in The Ohio State University’s Center for Entrepreneurship Deloitte Business Plan Competition.


September 23rd, 2011

INVESTOhio brings companies and investors together

Fahlgren Mortine Investor Relations Sponsors Investor Conference

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By Carol Merry, Senior Vice President
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INVESTOhio audienceCEOs, CFOs and investor relations officers from 14 Ohio companies came together with money managers, analysts and investment professionals today at the INVESTOhio Equity Conference at the Easton Hilton hotel, across the street from our home base in Columbus. Fahlgren Mortine’s investor relations practice was proud to be a sponsor of the conference, which gave [...]

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Categories: Public Relations
Tags: business media, economic recovery, economy, Federal Open Market Committee meeting, Federal Reserve Bank, financial media, investment, INVESTOhio, INVESTOhio Equity Conference, Investor Relations, keynote address, Mayor Michael Coleman, public company, shareholders, strategy
September 6th, 2011

Communicating the Context of Strategy

Lessons in keeping an announcement from turning into a crisis situation

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By Carol Merry, Senior Vice President
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137/365 I'll send an S.O.S. to the world...Friday’s Wall Street Journal contains the latest in a number of stories about H-P’s decision on the future of its personal computer, tablet and smartphone businesses and reports that some customers are so uncertain about the company’s strategy that they are putting orders on hold. “It appears they’re lost right now,” one customer said. “…Customers [...]

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Categories: Public Relations
Tags: communications, corporate strategy, HP, strategy, Wall Street Journal
September 24th, 2009

If a Tree Falls in the Forest…

There's a battle going on today.

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By Carol Merry, Senior Vice President
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The irony is that the topic being argued over is probably not visible to those to whom it matters most. The first shot was fired this morning when a few of the IR professionals on Twitter started sharing a Brunswick Group news release and presentation that reported the results of an online survey of about 500 [...]

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Categories: Social Marketing
Tags: communication, corporate communication, Corporate Communications, Investor Relations, investors, IR, IRO, social media, Twitter
July 16th, 2009

We Need a Little Humor

Lightening up the business world.

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By Carol Merry, Senior Vice President
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Tears of LaughterDo you like Stanley Bing? I do. I look forward to his column in Fortune and have enjoyed some of his books. Like most businesspeople, I read a lot of business news written by business reporters with varying degrees of business savvy. I think Bing’s work is endearing because there’s so very little levity in [...]

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Categories: People, Public Relations
Tags: business, humor
June 30th, 2009

Can You Make Yourself Lucky?

Truth, luck and understanding.

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By Carol Merry, Senior Vice President
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20090506 Four Leaf Clover 009Deloitte Consulting published an interesting study that was reported on in the April issue of the Harvard Business Review in an article titled “Are ‘Great’ Companies Just Lucky?” The report and more widely available coverage must have had business success book authors everywhere feeling momentary panic to think that their lists and insights may have [...]

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Categories: Public Relations
Tags: business, Business to Business, communication, Corporate Communications, Investor Relations, luck, Marketing Communications, success, understanding
January 12th, 2009

Can You Help Me? Prove It.

The key to client relations: trust.

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Dolebury WarrenRecently I talked with a long-time client about what trust means. His company has done an outstanding job of building and defending their brand – as proven by their customers’ loyalty during this economic downturn. Gaining and keeping customer trust is not easy. The Forrester Research paper on interactive marketing reveals the deplorable levels of trust that [...]

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Categories: Public Relations, Social Marketing
Tags: Corporate Communications, customer service, marketing, Marketing Communications, pr, trends, trust
September 24th, 2008

What’s Your Risk Profile?

When it's worth it to risk your reputation

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Risk“Risk” is probably one of the large words in business news tag clouds these days. A NIRI newsletter called it the “word du jour in boardrooms and on the minds of institutional investors.” A September 15 story on CFO.com says that, after relative finance department obscurity, risk managers will be offered a seat at the [...]

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Categories: Public Relations
Tags: investment advisor, Investor Relations, reputation, risk, risk profile, risk tolerance
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