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Posts by Dennis Brown
Dennis Brown

Dennis Brown
Vice President
As a strategist and writer, Dennis works closely with Fahlgren Mortine clients on communications programs ranging from company positioning and message development to ongoing marketing consulting and writing. Before joining Fahlgren Mortine, Dennis managed his own marketing communications company and developed a specialty in technology communications. He has also worked as a copywriter for a business-to-business advertising agency and as a communications specialist for AccuRay Corporation.


January 16th, 2013

PR101 – First, Talk to Oprah

The formula for image rehabilitation is well-known, but that doesn’t make it any less effective

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By Dennis Brown, Senior Vice President
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LanceI was surprised to see that Lance Armstrong had scheduled an appearance on Oprah (which is scheduled to air tomorrow), to “come clean” about his use of performance-enhancing drugs during his professional cycling career. Not because that is an out-of-the-box tactic for image rehabilitation—it’s anything but—but because I believed Armstrong was so headstrong and committed [...]

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Categories: Public Relations
Tags: athletes, image, Lance Armstrong, oprah, reputation
October 8th, 2012

TEDx Columbus Showcases City’s Intellect, Creativity and Heart

Scientists, Educators, Engineers, and Artists Share “The Future Revealed”

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By Dennis Brown, Senior Vice President
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When I came to Columbus in the early 1980s, leaving behind a Cleveland economy in which there were no jobs for college graduates, I felt like I had taken a trip opposite that of Dorothy in the Wizard of Oz. I had fallen asleep in a world of color and culture and woken up in [...]

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Categories: People
Tags: Battelle, Brian Roche, Center of Balanced Living, Columbus, Columbus Zoo, Dick and Jane, Gordon Aubrecht, Michael Bongiorno, Naomi Stanford, TEDx, The Ohio State University, Ubumwe Community Center, Wizard of Oz
October 3rd, 2012

Going Head-to-Head. Daring or Desperate?

Samsung is using the same strategy as Mitt Romney. It seems to be working for them.

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In my possession for a short while: one Samsung GS3.I was skeptical when I read about Samsung’s new ad campaign poking fun at Apple enthusiasts waiting for the new iPhone 5. (I know they did the same thing with the iPhone 4, but it didn’t generate nearly the buzz of this new campaign, which was fueled by the patent battle between Samsung and Apple.) [...]

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Categories: Advertising, Media
Tags: 47 percent, Ads, Apple, Barack Obama, commercial, Galaxy S III, iPhone 5, Ken Segall, Mitt Romney, Samsung, strategy
September 10th, 2012

Eight Takeaways from Content Marketing World 2012

Content marketing for B2B and B2C businesses share similar principles

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By Dennis Brown, Senior Vice President
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Columbus was lucky enough to host Content Marketing World 2012 on September 4, 5 and 6. In only its second year, the conference seems to have found an audience—about 1,000 professionals attended this year’s event—and is bringing needed attention and focus to content marketing. (more…)

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Categories: Social Marketing
Tags: b2b, B2C, Content Marketing, Content Marketing World
June 29th, 2012

Fighting Back

Orbitz comes out swinging in defense of Mac vs. PC results-targeting, but is still left with a black eye

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By Dennis Brown, Senior Vice President
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3/3/2012 (16/365) - My New BabyIt was a slow sports day, so I flipped on NPR on my drive home from work and heard something that made me want to jump out of my car seat. The NPR host wrapped up a news brief about the Orbitz story that had broken that day by saying: “So if you own a [...]

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Categories: Media, Social Marketing
June 18th, 2012

The Birth and Death of a Meme

Social media accelerates the pace of change

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By Dennis Brown, Senior Vice President
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100.WWBTrail.PotomacRiver.VA.MD.8June2009A couple of weeks ago, a professional acquaintance sent me a link to a video, Sh*t Cyclists Say, with a note, “some of these are pretty funny.” When I got around to viewing the video I agreed. Produced by peopleforbikes.org the video captured perfectly the self-absorbed, tech-obsessed, pseudo-expert biker with an inflated sense of his [...]

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Categories: Social Marketing, Uncategorized
Tags: b2b, social media, YouTube
March 22nd, 2010

Social Media for the Middle-Aged Executive

A guide for execs on how to stay relevant in this social media-filled world.

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The Middle-Aged Executive's Guide to Social MediaWith Betty White set to host Saturday Night Live (thanks in large part to Facebook), I recently saw an article that was only half-joking when it suggested that “80 is the New 30.”   I had a different perspective when, in the summer of 2009, we started what would become The Middle-Aged Executive’s Guide to Social [...]

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Categories: People, Public Relations, Social Marketing
Tags: Betty White, Business to Business, Corporate Communications, Facebook, LinkedIn, Marketing Communications, social media for executives, socialmedia, socialnetworking, Twitter
December 30th, 2009

A Decade of Incredible Change

How technology marketing has evolved in the past 10 years 

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Y2K testedTen years ago this month we were all living in fear of disaster. Not disaster in the form of a meteor hitting the earth or raging wildfires. No, this was a disaster created by a lack of foresight.    Programmers at some point in the past had failed to account for the changing of the thousands [...]

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Categories: Public Relations
Tags: AOL, Business to Business, dot-com bust, Marketing Communications, social media, tech marketing, technology, technology marketing, Time Warner, Y2K
December 21st, 2009

Tech Gadgets Get Personal

Top 10 personal technologies of this decade

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By Dennis Brown, Senior Vice President
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Apple Store ShibuyaPC Magazine just came out with their best of the decade list. Here are my own favorite personal technology products introduced this decade, in no particular order. Apple iPod. If a fire started in my house and I had to choose between saving my iPod or the dog, I would grab the iPod. Apple iTunes. [...]

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Categories: Digital, People, Public Relations, Social Marketing
Tags: Amazon Kindle, Apple, Apple iPod, Guitar Hero, iPhone, iTunes, PC Magazine, Top Technologies
December 1st, 2009

Measuring Success

How to create a trade media measurement system 

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32It’s never been more important – or more difficult – to measure the success of trade media relations programs.  B2B marketers are adjusting on-the-fly to a media landscape where content (and presumably readers) is migrating from print to online and where the lines between professional and amateur journalism are no longer clear – or particularly [...]

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Categories: Public Relations
Tags: Business to Business, measuring PR success, trade media, trade media measurement, trade media relations
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