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Posts by Dennis Brown
Dennis Brown

Dennis Brown
Vice President
As a strategist and writer, Dennis works closely with Fahlgren Mortine clients on communications programs ranging from company positioning and message development to ongoing marketing consulting and writing. Before joining Fahlgren Mortine, Dennis managed his own marketing communications company and developed a specialty in technology communications. He has also worked as a copywriter for a business-to-business advertising agency and as a communications specialist for AccuRay Corporation.


March 22nd, 2010

Social Media for the Middle-Aged Executive

A guide for execs on how to stay relevant in this social media-filled world.

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The Middle-Aged Executive's Guide to Social MediaWith Betty White set to host Saturday Night Live (thanks in large part to Facebook), I recently saw an article that was only half-joking when it suggested that “80 is the New 30.”   I had a different perspective when, in the summer of 2009, we started what would become The Middle-Aged Executive’s Guide to Social [...]

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Categories: People, Public Relations, Social Marketing
Tags: Betty White, Business to Business, Corporate Communications, Facebook, LinkedIn, Marketing Communications, social media for executives, socialmedia, socialnetworking, Twitter
December 30th, 2009

A Decade of Incredible Change

How technology marketing has evolved in the past 10 years 

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Y2K testedTen years ago this month we were all living in fear of disaster. Not disaster in the form of a meteor hitting the earth or raging wildfires. No, this was a disaster created by a lack of foresight.    Programmers at some point in the past had failed to account for the changing of the thousands [...]

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Categories: Public Relations
Tags: AOL, Business to Business, dot-com bust, Marketing Communications, social media, tech marketing, technology, technology marketing, Time Warner, Y2K
December 21st, 2009

Tech Gadgets Get Personal

Top 10 personal technologies of this decade

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By Dennis Brown, Vice President
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Apple Store ShibuyaPC Magazine just came out with their best of the decade list. Here are my own favorite personal technology products introduced this decade, in no particular order. Apple iPod. If a fire started in my house and I had to choose between saving my iPod or the dog, I would grab the iPod. Apple iTunes. [...]

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Categories: Digital, People, Public Relations, Social Marketing
Tags: Amazon Kindle, Apple, Apple iPod, Guitar Hero, iPhone, iTunes, PC Magazine, Top Technologies
December 1st, 2009

Measuring Success

How to create a trade media measurement system 

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32It’s never been more important – or more difficult – to measure the success of trade media relations programs.  B2B marketers are adjusting on-the-fly to a media landscape where content (and presumably readers) is migrating from print to online and where the lines between professional and amateur journalism are no longer clear – or particularly [...]

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Categories: Public Relations
Tags: Business to Business, measuring PR success, trade media, trade media measurement, trade media relations
October 12th, 2009

Capturing Social Media’s Power and Silliness

New cell phone ads show social media has gone mainstream 

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meetku 20080222When you start seeing ads focused on a cultural trend, you know the trend has either gone mainstream or “jumped the shark.”   If the quality of those ads is any indication, I would say two new ads focusing on social media, from cellular service providers Verizon and AT&T, offer further proof, if anyone needs it, [...]

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Categories: Social Marketing
Tags: advertisement, AT&T, At&T advertisements, cell phone companies, Marketing Communications, social media, social media ads, Verizon, Verizon advertisements
May 20th, 2009

More About the Workhorse of B2B PR

This post is part two in a series about white papers.

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Friendly GiantIn a previous post I relayed some information from the InformationWeek Business Technology Network on white paper best practices. In this post, I want to explore the process of white paper development. Specifically how do you get started and what are the questions you should ask at the front end of the development process. Getting Started [...]

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Categories: Public Relations
Tags: b2b, Business to Business, business to business PR, Marketing Communications, Public Relations, white papers
April 20th, 2009

The Value of Business Blogging

I've been blogging for about six months now and I have to say it has changed my life.

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The OfficeWell, maybe not changed my life, but at least propelled me deeper into the blogoshere, which I find a fascinating place. I’m not talking about the parts of the blogosphere where political battles are fought or celebrity gossip is rehashed. I’m talking about the places where the smartest people in public relations, marketing and related fields [...]

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Categories: Public Relations, Social Marketing
Tags: Alltop, blogging, business blogging, Business to Business, Marketing Communications, Michael Scott, Public Relations, SEO
March 30th, 2009

Experiencing the Brand First Hand

A couple of weeks ago I had a chance to view the final dress rehearsals of an experiential program for NAPA AUTO PARTS created by Fahlgren Live. (One of the benefits of being part of a full-service agency is seeing the great work other groups do before it hits the market.) Then, last weekend I got the participants' perspective when I was recruited by the MLB Network for an experience of my own. Together the two experiences left quite an impression. The Goodguys Get the Good Stuff

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Napa The NAPA program was created for the Goodguys Rod and Custom Association events. The Goodguys put on more than 20 events a year to allow hot rod and custom car owners to show off their vehicles while the rest of us get to check out some of the coolest cars on the planet. Their event [...]

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Categories: Public Relations
Tags: brand, Cleveland Indians, experiential marketing, Marketing Communications, MLB Network, NAPA Good Guys
March 25th, 2009

The Workhorse of B2B PR

This post is part one in a series about white papers in business to business public relations.

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Off and up the stairsThe InformationWeek Business Technology Network released an interesting report on Maximizing the use of white papers in B2B marketing. The publisher surveyed 542 IT decision makers regarding their use of white papers. The results confirm that white papers continue to be an important tool in the effort to persuade and engage IT decision makers: 76.3 [...]

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Categories: Public Relations, Social Marketing
Tags: b2b, Business to Business, Corporate Communications, white paper, white papers
February 26th, 2009

The Thought Leadership Challenge

In search of the perfect acronym.

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Thought plus actionI just finished listening to Buzz Marketing for Technology’s podcast interview with Bob Buday, co-founder of the Bloom Group and co-author of the book, Thoughts on Thought Leadership-Insights on Creating Demand for Professional Services. In the podcast, Buday does a nice job speaking about the different levels of writing required to develop the various marketing [...]

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Categories: Public Relations
Tags: Corporate Communications, Marketing Communications, strategy, thought leadership
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