As an account executive, Dave Chlastosz performs a variety of public relations functions for Fahlgren Mortine’s business-to-business and consumer clients including social media research and analysis, media relations, project management, content development and technical writing. He has also played a central role in the development and implementation of social media strategy and tactics – from proactive social media monitoring to social network content development and promotion – for a wide range of clients including Cardinal Health, Emerson Network Power, Emerson Embedded Computing and Power and Aperture Technologies. Posts by Dave Chlastosz
As an account executive, Dave Chlastosz performs a variety of public relations functions for Fahlgren Mortine’s business-to-business and consumer clients including social media research and analysis, media relations, project management, content development and technical writing. He has also played a central role in the development and implementation of social media strategy and tactics – from proactive social media monitoring to social network content development and promotion – for a wide range of clients including Cardinal Health, Emerson Network Power, Emerson Embedded Computing and Power and Aperture Technologies. 
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We all have heard this rumored success story at one point or another. It seems so simple: Step 1: A company creates branded accounts with all of the newest and most popular social media services. Step 2: The company populates their account with the latest information about their brand and all of the great products [...]
In my last post, I wrote about the importance of social media monitoring and some of the tools companies can use to gauge the public’s attitudes toward their brands in real time. However, all things considered, monitoring is really only half of the battle. Though you may know what is being said about your brand, [...]
If you are up on your news, you probably remember that last month, two employees of a national pizza chain videotaped themselves mishandling food (an admittedly extreme understatement) and posted the evidence on YouTube. Within 72 hours, nearly one million people had viewed the video before a formal response from the company was issued – resulting [...]