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Posts by Emilie DeLong
Emilie DeLongAs Associate Media Director at Fahlgren Mortine, Emilie is responsible for leading the strategic development of several key clients. Her planning showcases her passion for delivering strategic thinking to every media recommendation she develops. She also manages client media programs from research and maintenance to planning, buying and post-analysis/analytics. Her creativity and drive have inspired unique client initiatives using a multitude of media vehicles; including Internet, television, radio, print, out-of-home and emerging media. Emilie has worked on several of Fahlgren Mortine’s accounts including Balloon Time, Panama City Beach CVB, WVU Healthcare, West Virginia Lottery, NAPA AUTO PARTS, Liebert Corporation, United Way of Central Ohio and United Bank. Emilie came to Fahlgren Mortine directly from Ohio University’s E.W Scripps School of Journalism and has been with Fahlgren for more than seven years.
June 20th, 2012

Fahlgren Mortine Blog Series: What to Watch This Fall, Part 1

Revolution on NBC

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By Emilie DeLong, Associate Media Director
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Each year a couple lucky members of the media team take a trip to Detroit to attend the network upfronts. Wikipedia describes an upfront as: “a meeting hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main [...]

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Categories: Media, Uncategorized
Tags: NBC, TV shows, upfront
December 5th, 2011

Finding Your Story

Recap from the 2011 IAB MIXX Conference

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By Emilie DeLong, Associate Media Director
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In October, I had the privilege of attending the Interactive Advertising Bureau (IAB) Mixx Conference in New York. The theme of the conference was “What’s The Story?” I can’t say that this concept of storytelling is new or cutting edge. Actually, about four years ago, Fahlgren Mortine’s own tagline was “What’s Your Story?” and, we’ve [...]

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Categories: Digital, Media
Tags: buzz-worthy, iab, Interactive Advertising Bureau, mixx, shareable content, storytelling
February 15th, 2011

Paid Search: The Last Click

Just one piece of the marketing puzzle

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By Emilie DeLong, Associate Media Director
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paid-search-funnelAs users spend more and more time online, it is no surprise that 2011 is predicted to be a record-breaking year in online spending. One area forecasted to grow is paid search, and for good reason: paid search is (among other things) a great way to increase traffic to a site; it’s measurable, and best of [...]

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Categories: Advertising, Media
Tags: ad, Analytics, brand, Broadcast, campaign, commercial, Interactive, keyword, marketing, measurable, Media, metrics, online, paid search, results, ROI, traffic
June 22nd, 2010

TV To Go

Mobile Broadcasting to Come to Northern Ohio

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Mobile TVThe fact that people are watching their favorite shows outside their living rooms is not news, but being able to watch live local TV for free at speeds up to 100 mph might be. Television stations are working to debut a new service, mobile broadcasting, in Northern Ohio and across the country that allows users to [...]

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Categories: Advertising, Media, Social Marketing
Tags: Broadcast, hulu.com, Interactive, local TV, mobile broadcasting, Northern Ohio, television
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