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Posts by Emily Lauer
Emily LauerEmily Lauer specializes in marketing communications, media relations, and spokesperson training. With 14 years of experience, she manages awareness and brand-building programs and projects for many of the firm’s consumer products clients. Emily has served clients including Kidde, Scentsy, Leggett & Platt Consumer Products Group, Huffy Bicycle Company, Nokia, and Walmart.
October 10th, 2011

When Messages Count the Most

Don't overlook your best marketing assets - your employees

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By Emily Lauer, Vice President
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Like many of my colleagues, I frequently fly the friendly skies. Baggy of toiletries in one hand and briefcase in the other, I cruise through security on auto-pilot. Even as a marketer, I’m overwhelmed by the messages that surround me – to the left and right, beneath my feet as I briskly make my way [...]

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Categories: Public Relations
Tags: airlines, ambassador, customer service, customer-centric, experience, impression, marketing, media training, messaging, on message, passengers
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