Irene is well known as a proactive, strategic thinker who rolls up her sleeves. An effective communicator, she brings strong marketing, digital and project management experience to her work with the Panama City Beach Convention & Visitors Bureau and the Columbus Image account. Irene recently joined Fahlgren Mortine from Experience Columbus, where she directed a variety creative projects and led the development and execution of the organization’s award-winning social media strategy. Posts by Irene Alvarez
Irene is well known as a proactive, strategic thinker who rolls up her sleeves. An effective communicator, she brings strong marketing, digital and project management experience to her work with the Panama City Beach Convention & Visitors Bureau and the Columbus Image account. Irene recently joined Fahlgren Mortine from Experience Columbus, where she directed a variety creative projects and led the development and execution of the organization’s award-winning social media strategy. 
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Familiar questions? Indeed. I’m sure they’re being tossed around in a conference room near you. Marketers in every industry are debating the use of these little black and white barcodes in advertising of all types. Short for “Quick Response,” QR codes are appearing in print, outdoor, TV and more. Smartphone users can scan the codes [...]