Julie provides strategic counsel and campaign planning for business-to-business, technology, healthcare, and non-profit clients. Her work has been recognized three times in the past four years at the Public Relations Society of America’s Silver Anvil Awards – PR’s Oscars. Posts by Julie Russo
Julie provides strategic counsel and campaign planning for business-to-business, technology, healthcare, and non-profit clients. Her work has been recognized three times in the past four years at the Public Relations Society of America’s Silver Anvil Awards – PR’s Oscars. October 10th, 2012
Global Public Relations from an Independent Firm: For Real
Thoughts from an IPREX meeting in Paris
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Last Thursday night, I had dinner at the oldest house in Paris, Auberge Nicolas Flamel, of Harry Potter and the Sorcerer’s Stone fame. The story goes, so our hostess said: Nicolas Flamel discovered a stone that turned lead to gold. (more…)
My question is this — and I’d love to hear your thoughts: does a “B or C-list” actress (think Crystal Bernard) consider herself fortunate to have really broken into acting — solidly, way beyond waiting tables on the side — or does she beat herself up about never having made it to Julia Roberts-level acting [...]
On my “bucket list” rests one unrealistic to-do: attend a major, glamorous, Hollywood-style awards ceremony. Unrealistic, because I’m not an actress, screenwriter or director, or even someone who gets coffee for actresses, writers or directors. Nor do I aspire to be. Yet it’s on the list. And that’s all about the fashion, I admit it. [...]
Just last week, Lily the Black Bear had a baby. Newsworthy? Doesn’t seem like it. But a webcam was there to bring the event to the masses. And therein lies the news. It turns out black bears don’t usually give birth in such close proximity to a webcam. (Reality TV humans, please take a cue [...]
He even drives a black Mustang GT convertible, license plate: LUBE GUY. After 10 years of being the face and voice of Quaker Steak and Lube, Rich the Lube Guy has earned it. Ten years — plus convincing the BMV the plate wasn’t intended to be profane. As I worked with Lifeline of Ohio over the [...]
Two weeks ago, my client, Emerson Network Power, previewed Emerson’s new global data center to the media and analyst community. As I got ready to make the trip to St. Louis, telling my family and friends where I was going and why, I noticed a familiar refrain, whether verbalized or just manifested in glazed-over eyes: [...]
May 27th, 2009
“Organ Donor”: Insult or Badge of Honor?
The most unexpected cause-related campaign I've ever worked on launches this week.
When I say that Fahlgren Mortine PR is working with Lifeline of Ohio to reach out to motorcycle enthusiasts about organ donation, people are surprised. Actually, I suspect they think I’m crazy. But it’s that juxtaposition that’s appealing about the “Live On. Ride On.” campaign. “Organ donor” has long been a derogatory term thrown at motorcyclists, especially those [...]
I’m not afraid of detailed discussions about the impact of IT or telecommunications technologies on today’s dynamic, connected and increasingly mobile culture — or, in reverse, the impact of those trends on the demand for technology infrastructure. But that wasn’t always the case. Once, while incorporating client feedback into a white paper, I was so [...]
Fahlgren Mortine is located at Easton Town Center, above West Elm and Baby Gap (so cute). It feels like we work on a movie set. Two weeks ago: no trees on the sidewalk in front of our offices. Then, one day, big square holes in the sidewalk. Next day: trees. Next day: the holes were [...]
November 12th, 2008
New Innovations, New Challenges
Health care and technology unite with data centers.
The hospital is almost becoming one big data center. That’s what someone said in a recent internal meeting where we were talking about a technology client’s new focus on the health care market. They’re right, I think, about everything but the “almost” part. When you think about the fact that for years now, top-tier hospitals have had really futuristic-feeling capabilities [...]