Posts by Kathleen Ramirez
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There is no denying that what was once called the traditional media landscape is fast becoming an antiquated term. Most discussions surrounding the changes with media inevitably make their way back to something related to digital applications and technology. Our view is that technology has morphed from an additional vehicle to a great enabler and [...]
June 4th, 2009
More Front-Runners From This Year’s Upfronts
This post is part two in a series written by Emilie DeLong, Chrystie Reep and Bobbie Termeer. If you missed part one, it makes sense to start there. Now the big upfront question is not only how much, but when?
The start of the TV upfront market may be as soon as this week or as delayed as post-July 4 or longer. What’s the hold up? Well, both broadcast and cable networks are still in the midst of mapping out their pricing indices. Network budgets are likely to see declines in spending anywhere from [...]
June 1st, 2009
Front-Runners From This Year’s Upfronts
This post is part one in a two part series written by Emilie DeLong, Chrystie Reep and Bobbie Termeer Programming with Promise
One of the many benefits of living in Columbus, Ohio and working with some of the leading brands in the Automotive Aftermarket is that we get to partner with the Detroit advertising community. We attended the network TV upfront presentations to get a taste of what is coming in the world of primetime TV in [...]
February 27th, 2009
Call Me!
I'd like to take this opportunity to introduce you to the writing styles of our Associate Media Director, Chrystie Reep. Chrystie is the backbone of many of our digital media programs in place today. Those of us who get to work with her everyday know how knowledgable, passionate and dedicated she is to the continued evolution of how to really connect with consumers. Enjoy....and look for future posts from her in the future. Great job, Chrystie!!! A good friend of mine recently bought an iPhone. Since then I've heard him say how much it has "changed his life." My first thought was....seriously? I laughed off the comment and attributed it to being stuck with a wireless plan sans uber-cool devices. But the more I thought about it, the more I realized that this was not an exaggeration. Mobile devices (you know they aren't just phones anymore) have become the center of most consumers communication universe. PDAs, digital cameras and MP3 players are on their way to becoming obsolete as stand-alone devices. For that...we salute you iPhone! As marketers, our passion is to ensure that our clients' messages are reaching the right consumer at the right place and time. Mobile is on the verge of being a true player in terms of achieving a balance of reach and accountability. The speed in which mobile has evolved is nothing short of remarkable. Equally remarkable is the ability people have adopted this technology as part of their own personal media mix. Check out this presentation demonstrating the impact of mobile as a viable marketing channel. Mobile Marketing View more presentations from CHRYSTIER. Curious minds want to know-how has your device changed your life?
December 31st, 2008
Committing to Commit in 2009
Inspiration for sharing ideas, opinions and epiphanies It's December 31, 2008. Almost 3pm. Almost time to go. My office is relatively clean and organized. The to-do list has been done. Despite a productive holiday workday, I can't help but regret the fact that I have lacked in being able to generate interesting, thought-provoking posts for our Agency blog. I was doing my daily reading when I came across a post by famed blogger Chris Brogan. He is, in my humble opinion, one of the mavericks (needed to get this word in one more time this year) and gurus among the many social media zealots. Anyway...his most recent post , reignited my desire to raise my voice, pass along interesting info and pose a question or two in 2009. I won't list all 27 secrets. You can do that on your own. I will say that the one point that is most important in my mind is #5.27 Blogging Secrets to Power Your Community Write something useful for people. An initial list of ideas that I will commit to writing about in 2009 include, but are not limited to: The Evolving Friendship between Web and Mobile Rise of the Engaged TV Viewer The Relationship Between Media and....Media Twitter for Rest of Us (aka tools for the non-social media maven) But you know....it's not about me. What do YOU want to read about in 2009? Curious minds and writers want to know.... Happy New Year!!!!
October 27th, 2008
A Bright Spot in a Dark Sky
Online advertising spending still slated to increase in 2009.
The past few days, weeks and months have been filled with news that has been less than uplifting. Discussions surrounding the Credit Crunch, Unemployment Rates and Foreclosures and the Stock Market have quickly made way from the boardroom to the water-cooler. Consumers will continue to worry about how they are going to fill up their [...]
October 8th, 2008
The Next Generation of Media Consumers
"Mommy's alright, Daddy's alright, they just seem a little weird"
We’ve started a new system in our house to keep the kids in order and they must think my husband and I have lost it. For doing the everyday things they are supposed to (like make the bed, set the table, etc.) they get a ticket. One ticket = 10 minutes of TV, Computer or [...]
August 1st, 2008
The Changing Face of Planning
Amy Dawson (resident goddess of Account Management), John Stertz (that guy is a genius) and I had the opportunity to attend the 2008 Account Planning Conference. Set on the beautiful beaches of Miami Beach, we were surrounded with some of the best and brightest minds currently calling the planning world "home." Having attended several conferences over the past few years, my opinion is that this was one of the most interesting, validating and ultimately, inspiring discussions. And considering that our industry is facing some of the most challenging issues in recent years...a little inspiration never hurt. Here are a few key takeaways from the 2008 Account Planning Conference:
People are no longer waiting to hear from us. Everything we do, as advertisers, must earn the right to have an audience and earn the right to be in their lives, on their bodies, in their minds. We need to continue to question the effects of all of the forces weighing on consumers today. The [...]
May 23rd, 2008