Kailyn Longoria is an associate vice president at Fahlgren Mortine. She leads and supports accounts in the corporate, consumer products and public affairs areas. Prior to joining Fahlgren Mortine, she was an account supervisor at a boutique New York public relations agency, Kwittken & Company, where she served as the day-to-day account lead for corporate and consumer clients. During her tenure with the agency, she led the development of public relations, media relations, thought leadership and social media strategies, resulting in recognition from The Holmes Report for both a successful client campaign and a notable BusinessWeek feature. Kailyn also previously served as a member of the public relations team at the Financial Times, where she coordinated media appearances for the editorial staff in national broadcast outlets; managed the planning for several high‐profile annual events; and oversaw the paper’s exclusive media presence at the Clinton Global Initiative. She holds a Bachelor of Arts degree in journalism and public relations from The University of Dayton. Posts by Kailyn Longoria
Kailyn Longoria is an associate vice president at Fahlgren Mortine. She leads and supports accounts in the corporate, consumer products and public affairs areas. Prior to joining Fahlgren Mortine, she was an account supervisor at a boutique New York public relations agency, Kwittken & Company, where she served as the day-to-day account lead for corporate and consumer clients. During her tenure with the agency, she led the development of public relations, media relations, thought leadership and social media strategies, resulting in recognition from The Holmes Report for both a successful client campaign and a notable BusinessWeek feature. Kailyn also previously served as a member of the public relations team at the Financial Times, where she coordinated media appearances for the editorial staff in national broadcast outlets; managed the planning for several high‐profile annual events; and oversaw the paper’s exclusive media presence at the Clinton Global Initiative. She holds a Bachelor of Arts degree in journalism and public relations from The University of Dayton. February 4th, 2013
Was the Tweet Mightier than the Ad?
Collaboration keeps Oreo relevant during Super Bowl power outage
There are 2 comments »
It’s now the tweet heard ‘round the world… or at least around the Twittersphere. Mere minutes after half the lights went dark in the Superdome at the 2013 Super Bowl, Oreo tweeted a clever image with the tagline, “you can still dunk in the dark.” As of this morning, the tweet had been re-tweeted more [...]
September 21st, 2012
Four Things I Learned From PRWeek Editor Steve Barrett
Roundtable discussion focused on emerging trends in PR and communications industry
Last week, Fahlgren Mortine had the pleasure of not only hosting the fall gathering of IPREX, but also welcoming the editor-in-chief of PRWeek, our industry’s trade magazine, Steve Barrett. (more…)
October 7th, 2011
How do you benchmark when you’re the leader?
Navigating social media’s uncharted waters as an innovator
In the creative world of communications and marketing, we’re always aiming to find that perfect balance between strategy and innovation, imagination and practicality, ingenuity and ROI. When you strike that sweet spot, there’s nothing but happy clients, engaged consumers, agency awards, fireworks, unicorns and rainbows. Until it comes time to benchmark your results. It’s then [...]