Kelly Malone is an account supervisor at Fahlgren Mortine. Specializing in marketing communications and social media, Kelly supports multiple accounts including Elmer's, Stanley Steemer, Emerson Network Power and Grange Insurance. Prior to entering the agency world, Kelly led public relations and marketing efforts at one of the top real estate firms in the Midwest. She also promoted and built a brand presence around a bestselling author and entrepreneur. She is a member of the Central Ohio PRSA, where she co-chaired the liaison committee for several years. Kelly also serves as a professional advisor to The Ohio State University’s PRSSA chapter and a volunteer with A Kid Again. Posts by Kelly Malone
Kelly Malone is an account supervisor at Fahlgren Mortine. Specializing in marketing communications and social media, Kelly supports multiple accounts including Elmer's, Stanley Steemer, Emerson Network Power and Grange Insurance. Prior to entering the agency world, Kelly led public relations and marketing efforts at one of the top real estate firms in the Midwest. She also promoted and built a brand presence around a bestselling author and entrepreneur. She is a member of the Central Ohio PRSA, where she co-chaired the liaison committee for several years. Kelly also serves as a professional advisor to The Ohio State University’s PRSSA chapter and a volunteer with A Kid Again. November 1st, 2012
The Free Ride is Over for Brands on Facebook
Facebook Brand Pages Compete for Share of News Feed
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For quite a while, brands have enjoyed building a free platform on Facebook. With a user base of 950 million people, how could you go wrong? Everyone from teens to great grandmas were logging in, posting photos, liking pages and playing Farmville. But if you’ve been using the channel as long as I have—since you were required [...]
Whether you’re a fan of the new format or not, Facebook will automatically force business/brand Pages to move from a Wall to the new Timeline beginning March 30. That means marketers have less than a month to familiarize themselves with what’s new, make their updates (you’ll see a preview now) and publish the Page. Here [...]
Statistics show that only 46 percent of people who make resolutions are able to keep them six months into the New Year. Well, fellow marketing and PR folks, I challenge you to commit to the following resolutions to help your brand blossom in 2010. C’mon, there are only five. 1. I will not dilute my [...]
Have you ever worked with independent businesses as a key part of your sales channel? During my recent tenure in the real estate industry, I found social media to be a beacon for our independent agents to carry our brand messages in a unified and consistent manner. Social media was new, inexpensive and an alternative [...]